Pathfinder Business Analysis is looking for an E-Mail Marketing Coordinator. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Collaborate closely with digital marketing, graphic design, and product development teams to create, test, schedule and deliver compelling email communications for various audiences, including newsletters, surveys and promotions.
• Create design mockups, email mock-ups, website builds and landing pages.
• Oversee daily email operations to ensure that emails are completed and deployed on time.
• Daily monitoring of campaign, delivery performance and campaign statistics.
• Segment email lists and develop systems to nurture campaigns for various audiences.
• Manage subscriber database to grow the email list and improve response.
• Assist the graphic design and web development teams in creating highly responsive and effective landing pages.
• Evaluate the effectiveness of email marketing campaigns and monitor subscriptions to continually improve ROI from email marketing efforts.
• Support in writing and editing content related to email distribution.
• Analyze analytics and generate performance reports to add to the marketing dashboard.
• Log and monitor web development bugs affecting the email marketing program to ensure they are addressed in a timely manner.

Job Requirements:

• Bachelor’s degree in marketing, communication or a related field.
• At least 1 year of working experience in the same role.
• Extensive experience in using customer relationship management (CRM) software.
• Deep experience in using various marketing automation platforms.
• Expert working knowledge of write and edit email marketing content.
• Advanced understanding of (CAN-SPAM) and email best practices.
• Effective SEO knowledge with a strong technical focus on Web Analytics.
• Basic understanding of (HTML and CSS) skills.
• Solid quantitative and analytical skills to drive actions.
• Strong working skills in using (MS Office) with a special focus on (MS-Excel).
• Excellent planning, organization and time management skills.
• Ability to operate and meet deadlines under pressure.

About Pathfinder Business Analysis:

Pathfinder Business Analysis globally recognized firm offering IT & ITES solutions, business consultancy and services, was instigated in the year 2008.