Strawberrynet is looking for a Growth Marketing Manager in Hong Kong, Hong Kong. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.
Job Responsibilities:
- Design a strategy for market expansion, localization and channel adoption.
- Lead the team to optimize all SEM, remarketing and Facebook advertising campaigns, price comparison sites, including keywords, search and programmatic ad.
- Oversee and perform ongoing paid search discovery, expansion and optimization.
- Improve campaign experiments, collect and analyze data, identify trends and insights in order to maximize ROI in paid search campaigns.
- Follow, report, and analyze website analytics and PPC initiatives and campaigns.
- Head channel budget to ensure achieving our goals and KPI.
- Cooperate with our partners, like Google, Bing, Criteo, Facebook, Baidu, Yandex to explore the new opportunity for different markets and review the budget efficiency.
- Devise SEO initiatives and manage implementation, review organic keywords trends and provide insights into business expansion.
- Recognize digital new trends and initiative, review the potential and feasibility of implementation.
- Associate with editor and designer to produce and optimize effective creative for our promotions.
Job Requirements:
- Bachelor’s degree in communications, marketing or related field.
- Minimum 3 years of relevant experience.
- A performance driven strategist who has been a manager role for 2 years.
- Effective experience in SEM and SEO.
- Expert knowledge of Google Ads, Bing and Baidu Ads.
- Proficient experience in keyword bidding strategies and digital marketing practices.
- Proven track record in e-commerce marketing or multi-markets.
- Solid analytical skills and familiarize with Google Analytics, Search Console.
- Interested in beauty, fashion and what’s trending.
- Passionate, creative, independent.
- Outstanding written and verbal communication skills in both Chinese and English.
- Highly detail-oriented with good multi-tasking and organizational skills.
- A good team player.
About Strawberrynet :
Strawberrynet is a global leading beauty online store, offers one of the largest online collections of skincare, cosmetics, hair care and fragrance, with over 800 brands and 33,000 products. Since 1998, they have been a pioneer in beauty e-tailing with a global footprint, serving over 3 million customers and reaching over 200 countries.