AlexBank is looking for a Head of Digital Marketing in Cairo, Egypt. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Lead digital marketing strategy and execution across the bank’s website, social media and other online outlets.
• Guage and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Operate with Internal product development teams to develop new digital products and improve existing ones.
• Head online brand and product campaigns to raise brand awareness and capture leads.
• Supervise the bank’s consumer interface for internet banking and mobile applications ensuring a quality UI / UX output.
• Recognize trends and insights, and optimize spend and performance based on the insights.
• Develop the usability, design, content and conversion of the ALEXBANK website and mini-sites.
• Design strategies to drive online traffic to the banks’ website and social media pages.
• Use a range of techniques including paid search, and SEO.
• Manage the social media strategy for the bank.
• Analyze new technologies and keep the bank at the forefront of developments in digital marketing.
• Estimate customer research, market conditions and competitor data.

Job Requirements:

• At least 5  years of experience in digital marketing.
• Effective experience with lead and performance management systems is a plus.
• Proficient experience with Facebook Ad Manager is a must.
• Solid content creation background is a plus.

About AlexBank:

AlexBank is one of Egypt’s leading private sector banks. Established in 1957, the bank later sold 80% of its shares to the Italian group Intesa Sanpaolo. The IFC subsequently became a shareholder, acquiring 9.75% of the bank to Intesa Sanpaolo.