Digital Marketing Jobs & Apprenticeships

CME Group


Expires on 2019-08-07

Job Type Full Time Experience Needed +2 Years Career Level BEGINNER LEVEL

Marketing Automation Specialist

CME Group is looking for a Marketing Automation Specialist in London, United Kingdom. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

  • Operate with internal clients to understand, plan, build and execute email communications, marketing automation campaigns and nurture programs in a flexible and timely manner that meets business objectives.
  • Monitor, analyze and report on critical metrics including email marketing results and engagement through the customer journey. Identify opportunities for testing and recommendations for program improvements.
  • Execute global best practices for outbound and inbound marketing, content marketing, lead scoring and grading, lead nurturing and data hygiene.
  • Evangelize the email and marketing automation execution process including workflow documentation and QA testing to improve efficiency and reduce risk of human error.
  • Support the generation and implementation of test strategies, including A/B multi-variant testing, to drive qualified traffic and revenue-building activities to ensure maximum profitability.
  • Understood and maintain responsive email and landing page templates that meet CME Group standards and are cross-browser compatible.
  • Support email content process – layout, content, messaging, review and segmentation, and list management.
  • Serve with cross-regional Marketing Automation team to meet or exceed internal SLAs and ensure seamless coordination across time-zones as needed.
  • Liaise effectively and collaborate closely with Marketing Automation team based in other regions.
  • Produce training and documentation for new and existing users.
  • Conduct other duties as assigned.

Job Requirements:

  • Bachelor’s degree required or equivalent combination of experience and education.
  • Minimum 2 years of marketing experience with a minimum of 12 months experience working with Salesforce Pardot very highly preferred).
  • Effective experience working in the Salesforce Platform with knowledge of basic Salesforce functionality (Leads, Contacts, Accounts, Sales Processes, Lead Processes, and custom object) and highly desirable.
  • Proficient HTML, HTML5, Javascript, jQuery, CSS experience a plus.
  • Strong communication skills: written, verbal, presentation.
  • Thrive in a fast-paced, iterative, deadline driven environment.
  • Be team-oriented and thrive in a highly collaborative environment.
  • Ability to understand workflow processes and systems within a marketing/sales cycle.
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