JadeGlobal is looking for a Marketing Automation Specialist. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Develop and improve test (Pardot and CRM) integrations and ensure that (MAP and CRM) are working in cohesion.
• Perform complex drip campaigns, automation rules, notifications and alerts.
• Build testing frameworks such as (split testing, deliverability and tracking).
• Create and maintain metrics reports and dashboards on marketing activities to measure campaign effectiveness and ROI.
• Set up and execute data-driven mobile push and SMS campaigns.
• Evaluate and analyze data to identify the prospect, partner and customer trends in consumption of content and content type such as (datasheet, webinar and video).
• Maintain and document marketing automation best practices including (optimization, date quality and troubleshooting).

Job Requirements:

• Bachelor’s degree in marketing, communications, business or related field.
• At least 3 years of working experience in the same role.
• Proficient knowledge of (Pardot) marketing automation.
• Deep experience with CRM (Salesforce) is a must.
• Advanced understanding of (ROI analytics and revenue cycle analytics).
• Expert working skills of (A/B testing, funnel analysis and segmentation).
• Ability to develop buyer personas, customer journey and understand the dynamic content.
• Solid experience in reading and editing (HTML).
• Strong strategic thinking and decision-making skills.

About JadeGlobal:

JadeGlobal offers top-of-the-range technology with deep domain expertise delivers IT, outsourcing, digital, consulting and business services to clients across the globe.