MacknMall is looking for a Senior Digital Marketing Specialist. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Manage and create optimized content for all MacknMall digital-marketing related activities including MacknMall.com, social media sites and digital marketing campaigns.
• Take control of MacknMall’s sales and marketing presence on MacknMall.com and other e-commerce channels.
• Develop, execute and optimize paid digital efforts including (display advertising, mobile, SEM and SEO).
• Analyze and report on customer behavior insights to improve MacknMall.com.
• Manage e-mail marketing programs, lists, imports and permissions.
• Perform landing page and e-mail campaign tests.
• Coordinate online sales and marketing events such as (webinars).
• Write, develop and maintain digital content and publishing editorial calendar.
• Integrate online activities with off-line marketing communications plans to ensure plans provide optimal business support.
• Drive development and management of digital co-marketing and co-branded partnerships with distributors and partners.
• Provide creative briefs to give the internal creative team and agencies clear direction.
• Manage agency and vendor relationships to ensure any outsourced work is consistent, high quality, cost-effective and reflects MacknMall branding specifications.
• Ensure digital design is optimized for branding, impact, SEO and web development.
• Comply with regulatory routing, documentation and archiving standards.
• Identify opportunities for applying new technologies, digital products and services to online campaigns.

Job Requirements:

• Bachelor’s degree in marketing, communications, journalism or related field.
• Minimum 2 years of progressive digital marketing and e-commerce experience is required.
• Proven track record of delivering multifaceted, digitally driven campaigns from strategy through execution and leveraging data to drive strategic direction and optimize marketing programs.
• Effective working experience with (LiveChat, Website Alive, Velaro or other click-to-customer-support) website software solutions. (Preferred)
• Proficient working knowledge of (marketing (Marketo), customer relationship management systems and email management systems) such as (Constant Contact or Exact Target). (Preferred)
• Deep experience of (website management, basic HTML and content management systems). (Preferred)
• Expert understanding of (Google Analytics, user-design, graphic design, interface principles and responsive mobile design). (Preferred)
• Solid written and verbal communication skills.
• Strong attention to detail with the ability to manage multi-tasks to meet deadlines successfully.
• Exceptional project and time management skills.

ِAbout MacknMall:

MacknMall is the first online platform for easy and quick machines, used and new spare parts, selling and buying in Egypt with a vision to become No.1 in the Middle East and Africa.