Chestnut is seeking for a Senior Digital Marketing Specialist. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Responsibilities:

• Utilizing a range of techniques including social media, paid search marketing, SEO, online advertising, and email campaigns to increase the demand for the product and meet Chestnut Learning’s goals.
• Crafting a digital presence strategy through planning, development, and execution of marketing strategies that meet Chestnut
• Learning’s goals to reach the maximum ROI.
• Coordinating internally with different teams to create the graphics and the content needed for both ATL and BTL advertisements to promote new products, and to ensure consistent messaging, positioning, and branding across multiple marketing channels.
• Providing the management with thorough reports that include an optimization strategy and a follow-up plan regarding the campaigns’ performance in a timely manner.
• Applying data-driven approaches to describe, analyze, predict, and optimize marketing campaigns to be aware of the strengths & weaknesses of each campaign.
• Ensuring prompt response and efficient use of the teams’ resources.
• Coordinating customer service, and proposing recommendations based on customer requirements.
• Determining whether inquiries are of a technical nature and referring them to the appropriate technician.

Qualifications & Work Experience:

• Experience in B2C marketing is a bonus.
• 3+ years of documented experience in digital marketing (work within Digital Education or High Tech sector is a bonus, and please present links as an example of the work done).
• Ability to display an in-depth knowledge and understanding of the marketing capabilities and trends of the digital marketing sector and social media platforms.
• Strong understanding of current online marketing concepts, strategies, and best practices.
• Must be able to work under constant deadline pressure and manage multiple projects across multiple lines of business.
• Ability to demonstrate creativity and proficiency in content crafting; graphics and texts.
• Ability to use scientific and data-driven approaches to hypothesize, test, and make recommendations to improve marketing ROI.
• Excellent writing and language skills in both English and Arabic.
• Excellent oral and written communication skills.

Job Behavioral Competencies:

• Ability to work under pressure and to complete tasks in a timely and accurate manner with minimum direction and guidance
• Good communication skills, interpersonal skills, and a positive attitude to interact with a diverse group of individuals.
• Initiation and creative thinking.
• Problem solving skills.
• Good eye for details.
• Critical thinking skills.

About The Company :

Chestnut is an educational technology startup with offices in Windsor, UK and Cairo, Egypt. We have over 200 staff members who are working on creating digital educational products for K-12 students.