Whatfix is looking for a Marketing Automation Specialist in Karnataka, India.  If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Establish and constantly improve company’s marketing operations and execution, test plans and overall program development while creating new flows, and nurture campaigns for prospects and customers.
• Direct marketing databases including working with our data team to ensure the right data and leads are included in the right tools.
• Design assets, programs, campaigns and reports.
• Head lead nurturing, lead scoring and lead routing.
• Enhance and improve the customer funnel.
• Produce visibility to stakeholders about marketing program performance.

Job Requirements:

• Effective experience with marketing automation.
• Proven understanding of data, buyer persona analysis, messaging, context and funnel analysis.
• Extensive knowledge of using (HubSpot, Pardot and Marketo).
• Proficient experience in marketing operations creating assets like landing pages, emails and forms.
• Advanced knowledge of constructing campaigns, leveraging automation and reporting results.
• Strong written and verbal communication skills.
• Solid interpersonal and organisational skills.

About Whatfix:

Whatfix is a game-changing performance support platform that helps users achieve optimal performance by providing them quick and easy access to contextual information, needed at the time a task is being performed.