A few hours ago, Facebook reported on its official blog that people have raised over $300 million for over 750,000 non-profits through Facebook’s Birthday Fundraisers in the first year.
Birthday Fundraisers was launched last year by Facebook, in order to urge people around the world to collect donations for non-profit charities by enabling Facebook users to make fundraiser posts in celebration of their birthday and inviting their friends to prompt donations instead of gifts.
Launching the “Birthday Fundraisers” feature wasn’t Facebook’s only effort on the matter, in November 2017, Facebook gave up fees, so 100% of all donations made to nonprofits on Facebook go directly to the nonprofits.
In the same context, Facebook also reported the top beneficiaries of birthday fundraisers. which are St. Jude, Alzheimer’s Association, the American Cancer Society, Share Our Strength – No Kid Hungry, and the ASPCA.
Moreover, as a celebration of that huge donations’ number and the success of the birthday fundraisers, Facebook adds some new features and tools, that are expected to raise the donations by helping people to easily find nonprofits to support in the year ahead. Some of those features are:
As explained by Facebook:
“Many people have told us that they want to dedicate their birthdays to a good cause. But with over 750,000 nonprofits on Facebook, it can be difficult to choose.”
“We’re excited to see the impact that people will make over the next year, and we’re inspired to help make future fundraisers and birthdays even more memorable.”
In the same report, Facebook also listed some of the people who dedicated their birthdays in inspiring ways over the past year, including:
Finally, we should point out that for US users, to run their own birthday fundraiser, they will be notified in the weeks before the event, with a News Feed notification popping up to prompt them to start their own.