Day by day Facebook makes advertising on its platform_Facebook Ads_ more intelligent, effective, and reachable, whether for the advertisers or the ordinary users.
As evidence, Facebook announced on its official business blog some new additions and updates, which are added to its Travel Ads tool, in order to join the Facebook Ads services globally, Tow days ago.
Facebook reported that they were working on launching an ad solution called Flight Ads, a new feature or tool that will help Airline brands, travel marketers, and Travel campaigns advertisers to reach more potential travelers based on people’s visits to other flight-related Pages, websites and apps. According to these new additions, Airline brands can now reach more Facebook users who have the intention to travel globally.
As explained by Facebook, its Travel Ads tool could effectively serve both travelers and travel advertisers, as while Facebook users are searching several airline sites and flight pricing apps to make a trip or any journey, Flight Ads will enable Airline brands to reach those people with tailored ads promoting relevant flight routes, as well as travelers being shown several Ads to visit an airline brand’s site, that’s related to their searching.
In addition, Travel Ads tool gives travelers the ability to opt out of any Flight Ad they see by tapping on the upper-right corner of an ad, as well as the ability to manage their ad settings by going to their Ad Preferences any time they need.
Posted by Facebook Business on Wednesday, September 5, 2018
Back in 2016, Facebook launched its Dynamic Ads for travel after they had released a case study which showed that 53% of travelers found holiday inspiration on Facebook, while travelers were also spending 5X more time on Facebook than on travel-related apps and sites in the planning process. Dynamic ads for travel was a tool or service which enables advertisers automatically show ads across Facebook, Instagram and Audience Network to people who are likely to take a trip, in addition, allow them to target those travelers with relevant ads based on their specific dates, destinations and other trip details.
Then, on 6 March 2018, Facebook announced on its official blog that they are developing a new update called “trip consideration” to help travel marketers, Travel brands, and advertisers reach people who have expressed intent to travel but have not yet decided where to go. Trip consideration is built to help them showcase deals, campaigns, and popular destinations to encourage people to book their next vacation at a specific destination.
Now, within the new Travel Ads tool, Airlines Brands, travel marketers & advertisers will be able to reach more consumers who already have the intention to travel anywhere unlike in past time, when they have only been able to use Travel Ads to re-target customers who’d visited their website or app, and were searching for a particular flight.
On the other hand, the Facebook case study which was conducted to showcase How Social and Mobile Influence Travel Purchases, since 2016, show that:
these are the Facebook case study’s charts, which was conducted to showcase How Social and Mobile Influence Travel Purchases, since 2016: