Digital Marketing News

Facebook to Have One Million Trainees by 2020


A few hours ago, Facebook posted on its official blog that the company is announcing two new partnerships with two big training organizations in the USA.

The company reveals that the two new partnerships, one of which is locally with the Columbus State Community College – the Facebook Community Boost program – is in Columbus, Ohio, and another with the National Urban League.

Facebook says the goal of this collaboration is training 1 million people and small business owners in digital skills across the US by 2020, so Facebook is creating more in-person training programs, offering online classes, and partnering with local and national organizations who will help teach digital skills in their communities.

“By 2024, more than 1 million computing and digital jobs will be open in the US. Filling these jobs is critical to our economy and our communities – and we want to help more people learn the skills they need to thrive in the digital world.”

On a similar note, Facebook announces that they will host several free training sessions, interactive workshops, and speakers, that aim to help local businesses and non-profits boost their digital skills, for everyone in the targeted community.

Facebook’s partnership with Columbus State Community College (CSCC)

Through this partnership, the both of them succeeded in developing a new Digital Marketing Program, that enables students to prepare for jobs by attending digital marketing and social media classes. The below stats show the need for this kind of programs:

  • Nearly three in four small businesses (72%) saying that creating a social media presence for their company is important for growth.
  • less than one in five (19%) saying their skills in this area are excellent.
  • More than 8 in 10 (85%) small business managers telling us a person’s digital skills are important.
  • Nearly 7 in 10 (69%) of small business managers also said that creating targeted advertising online is important for business growth, but less than one in five (19%) said that their skills in this area are excellent.

Facebook’s partnerships with the National Urban League

Partnering with the National Urban League is another way from Facebook to achieve its goal of training small businesses across the US. Facebook intends to offer pieces of training in social media strategy and digital marketing at 13 National Urban League locations, in 2019.

These locations include Atlanta, GA; Baltimore, MD; Chicago, IL; Cincinnati, OH; Cleveland, OH; Houston, TX; Jacksonville, FL; Kansas City, MO; Las Vegas, NV; Los Angeles, CA; New Orleans, LA; Philadelphia, PA; and Washington, D.C.

“The theme of our conference is ‘Save our Cities: Powering the Digital Revolution,’ and empowering our entrepreneurs through the use of digital tools is a great example of how to make that happen.”

Also, part of the deal is for the National Urban League to be Facebook’s national advisor, helping to create new opportunities for small businesses from underserved communities.

This partnership with Facebook perfectly encapsulates the focus of our mission on the intersection between digital technology and economic opportunity”, National Urban League President and CEO Marc H. Morial said.

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