Digital Marketing News

Facebook Helping Local Businesses to Increase Organic Reach

2 days ago, Facebook announced the launch of a set of new updates, in order to help small business on Facebook. Facebook says that this step comes after Facebook users and local businesses both requested to find ways to make the connection between them easier.

As said by Facebook:

“Over 1.6 billion people around the world are connected to a small business on Facebook. People and businesses alike have told us they want even easier ways to connect.”

Based on that desire, Facebook redefines business Pages not as just a mouthpiece for marketing through News Feed, but a destination for customers. These new updates were rolled out:

  • Updating Pages

Facebook redesigning Pages on mobile, which enables users to interact easily with local businesses. According to this update, users are able to make a reservation at a restaurant; book an appointment at a salon; or see most recent photos, upcoming Events, and Offers. In addition to the capability of identifying the people behind the business by seeing the stories.


  • Making Recommendations

According to this update, Facebook is creating Recommendations on business Pages, which will enable users to post a written review of your business, and can include text, photos and a new option – related business tags. Facebook also will make those Recommendations more prominent on Pages. The new Recommendations will permit with a 25 character minimum, in order to improve the quality of reviews left on Pages, as reported by TechCrunch

Facebook's Page update [GIF]

  • Build Events

One of Facebook efforts to help local businesses is holding big digital marketing & social media events around the world, which help people to discover the latest about their communities.

“700 million people use Facebook Events each month to find things to do in their communities. This includes organizations like CUESA, a local agricultural nonprofit, that uses Events to connect local farms with shoppers in person.”

  • Expanding  Jobs Tool 

Facebook’s also adding new tools to help more people find work and help businesses to find the right people.

“Local businesses create more than 60% of new jobs. We want to help people find those jobs and help local businesses hire the right people, so we’re expanding our job application tool to everywhere in the world.”

  • Finding a Local Spot Quicker

Facebook developed a new section, called “Local” in the Facebook app and a standalone Facebook Local app for businesses around the users. This section enables users to explore what places are most recommended, and which events their friends are attending.

“Local communities are built, grown and sustained by people. People like your neighbors, your friends and your favorite local business owners. On Facebook, there are more than 80 million small businesses using our free business tools.”

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