Facebook Launches New Policies Regulating The Large US Audience Pages

Digital Marketing News

Facebook Launches New Policies Regulating The Large US Audience Pages

Mouhammed Abood

Recently, Facebook has been doing a lot of effort to fight fake accounts and news, prevent abuse content, and maintain the users’ data security while using Facebook, in order to ensure a safe environment on Facebook.

Hence, 2 days ago, Facebook announced on its official blog the launch of Page publishing authorization, which is considered to be one of Facebook’s latest efforts to provide authenticity and transparency on its platform and maintaining its privacy policies.

The Page publishing authorization is a new feature, which regulates people who manage a Page with a large audience in the US.

As said by Facebook:

“Pages give businesses, causes and communities the ability to connect with people around the world.”

According to the Facebook new features, there will be some new requirements for people who manage Pages with a large US audience, which are:

  • The managers of Pages with a large US audience will be asked to complete an authorization process in order to continue to post.
  • Authorization asks the managers of these Pages to secure their account with two-factor authentication and confirm their primary country location.
  • If a Page manager requires authorization, they’ll receive a notice at the top of their News Feed to begin the process.
  • People should complete the process to be able to post on their Page.

Facebook Page Authorization
In addition to Page publishing authorization, Facebook is adding two new features alongside, which are primary country location and Page merge details to the Page Info tab, that’s launched in June.

According to these two new features, normal Facebook users are able to see more details in the Info and Ads section of Pages, such as:

  1. Show when a Page has merged with another Page under Page History.
  2. Show the primary country locations Pages are managed from, initially appearing on Pages with a large US audience, which is shown by a new section called “People Who Manage This Page”.

As commented by Facebook:

“Our goal is to prevent organizations and individuals from creating accounts that mislead people about who they are or what they’re doing.”

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Facebook pointed out that Instagram will also bring similar updates to its platform, which will enable people to explore more details about accounts with large audiences.

In the end, it should be mentioned that these new features are not the only Facebook effort regarding transparency. In April, Facebook announced plans to provide transparency and in June, they launched some new features to ensure secure and safe connections and bringing more Transparency to Ads and Pages, such as “View Active Ads” and “More Page Information”.

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