Facebook opens its first physical retail at nine Macy’s stores across the United States during this month, as part of the company’s moves towards helping small businesses. Facebook is bringing 100 small businesses that have made success on Facebook and Instagram to physical retail locations, to give them the first perches in a nationwide chain.

The Facebook company established these merchants as a part of Macy’s, an American department store chain founded in 1858 by Rowland Hussey Macy. It became a division of the Cincinnati-based Federated Department Stores in 1994, through which it is affiliated with the Bloomingdale’s department store chain; the holding company was renamed Macy’s, Inc. in 2007.

According to TechCrunch, Facebook paid for each business the one-time fee that Macy’s charges for the Pop-up stores, while Facebook and Macy’s won’t take revenue share. The stores feature News Feed post-themed displays complete with like button imagery so it feels like you’re shopping Facebook in real life.

The Facebook Small Business Pop-ups opened Monday in New York City, Pittsburgh, Atlanta, Fort Lauderdale, San Antonio, Las Vegas, Los Angeles, San Francisco and Seattle, and the Pop-ups will be available until February.

Indeed, these Small Business Pop-Up Stores is not the Facebook first effort to help local and small businesses globally, as on last August, Facebook company ran two new partnerships with two training organizations in the USA – the Columbus State Community College and the National Urban League, in order to deliver a training for 1 million people and small business owners in digital skills across the US by 2020. In addition to rolling out a set of new updates to make the connection between small businesses and their customers easier, including Updating Pages, Making Recommendations, Build Events, Expanding  Jobs Tool, and Finding a Local Spot Quicker.