Digital Marketing News

Facebook Introduces Stories Ads to All Advertisers Worldwide

Admittedly, Facebook ads play a vital role in making huge profits for many brands, products, and businesses around the world. This is a result for Facebook ongoing efforts to enhance advertisers’ experience on its platforms.

In continuing these efforts, last week, the Facebook Inc. announced on its official blog that Facebook Stories ads are now available to all advertisers around the world. According to Facebook, advertisers now can reach more than 300 million people who are using Facebook Stories and Messenger Stories every day.

Facebook Stories will be added as an additional placement to News Feed or Instagram Stories ad campaigns, additionally, their campaigns value can be delivered in a full-screen.

Examples of Facebook Stories ads

Facebook stories ads come after Instagram Stories ads have achieved a great success since launched by Facebook, last year. 400 million Instagram accounts—businesses and everyday consumers alike—leverage Stories to keep their followers apprised of their goings-on. Story ads in general give advertisers coveted access to that audience pool.

As explained by Facebook:

“Stories are where people share and discover content they care about in fast and fun ways. And the use of stories across platforms is growing everywhere. “

Facebook mentioned some results of an Ipsos survey of stories users commissioned by Facebook IQ:

  1. 68% of people say they use stories on at least three apps regularly.
  2. 63% plan to use stories more in the future.
  3. 62% of people said they became more interested in a brand or product after seeing it in a story.‏
  4. More than half of people surveyed said they’re making more online purchases as a result of seeing stories.‏
  5. 38% of people said that after seeing a product or service in a story they talked to someone about it and 34% said they went to a store to look for it.
  6. As evidence, Tentree, a sustainable, eco-friendly clothing company, and Skout, a dating app, both found that adding Facebook Stories to their Instagram Stories ad campaigns resulted in more customer actions at a lower cost.

In the same announcement, Facebook mentioned that Stories ads support every objective that’s currently available for Instagram Stories ads, such as: reach, brand awareness, video views, app install, conversion, traffic and lead generation. Additionally, it will include Facebook’s full suite of targeting and measurement capabilities. Alongside the previous features, it’s proven that Advertising in stories can effectively raise business outcomes. As evidence of that, iHeartRadio, Kettle Chips, and KFC are among the advertisers who have seen a brand lift from their Facebook Stories ad campaigns.

Otherwise, Facebook points out its upcoming plan to extend the reach and improve the performance of stories ad campaigns in Messenger too.

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