Digital Marketing News

Facebook Testing New Instagram dashboard on Studio Creator App

As a part of Facebook’s efforts to enhance content creators experience, It’s testing a new Instagram Creator Studio dashboard. This dashboard would be an addition to the existing Facebook Creator Studio app. Facebook launched the app last year.

As shown in the below screenshot -provided by Matt Navarra-, the Instagram dashboard can be accessed through a secondary tab in the Creator Studio App. Changing between dashboards with a toggle.

Facebook Testing New Instagram dashboard on Studio Creator App 1 | Digital Marketing Community



The new dashboard offers a wide range of analytics, Including active audience listings, engagement stats, and demographic info. These are already available in Instagram business profile tools, so nothing new is added. But convenience and easy accessibility are the notion of this addition. 

Instagram Creator Studio app screenshot

Instagram Creator Stdio screenshot


This new addition is not available on scale yet, as it appears to be in test mode at the moment. It is unclear when it will be made available, but it is safe to say it won’t be long till it is rolled out. We’ll post any updates that come along.


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