Digital Marketing News

Facebook’s Suffering from an EU data Issue Like the Cambridge Analytica Scandal

Recently, the Facebook company has repeatedly suffered the abuse of its platforms features and users’ data in order to steer the public opinion in specific issues and sometimes using these platforms in misleading people, especially in the field of politics. The Cambridge Analytica data scandal is an example of this.

Now, Facebook company is facing an EU data probe over fake ads, as the UK’s privacy watchdog has notified the Facebook security team that they have suffered from great security issues on its ad platform, so it asked Facebook’s lead EU regulator to keep in mind these ongoing data protection concerns about its ad platform. The UK’s privacy watchdog has also mentioned some of its ongoing data protection concerns, which include How voters are manipulated by using its platform to target and disseminate many false and misleading advertisements during election periods.

On this front, it should be mentioned that yesterday, the Information Commissioner’s Office in the United Kingdom (ICO.) reported the action in a 113-page report to parliament, that showcases an accurate insight on its long-running investigation into the use of data analytics in political campaigns. The Information Commissioner’s Office in the United Kingdom is a non-departmental public body which reports directly to Parliament and is sponsored by the Department for Digital, Culture, Media, and Sport. It confirmed on its statement, “

As commented by a spokesperson for the watchdog, these shared ongoing data protection concerns are not considered to be a part of that still partially ongoing investigation that was caused by the Cambridge Analytica data scandal. Additionally, a spokesman for the Irish regulator told TechCrunch: “The DPC has yet to receive any information from the ICO.”

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