The acquisition of advertisers is not an easy mission; it needs to great and continuous efforts, which means that different social media platforms are required to develop more updates and services that can enhance the experience of advertisers and make them prefer a platform to others. This justifies the Google Ads’ ongoing work to maintain its position among competitors. As its latest innovations, Google Ads unveiled that they are rolling out two new features to its click-to-message ads, in order to help advertisers, businesses, and brands work smarter and exceed their omnichannel goals, as well as enabling them to push their conversions, especially during the holiday season.
The company explained, “It’s no surprise that messaging has become a big part of our modern lives. If you’re inviting a friend to “Friendsgiving” dinner, you’re probably sending a quick text message.”
Email Forwarding is considered to be the Google Ads’ first feature, that sends text messages directly to brands’, advertisers’ email, so they won’t need to provide a phone number to use message extensions. Google Ads also mentions that this new update also provides another option; “Responding to the email will automatically send a text reply back to your customer.”
Email forwarding: Email Forwarding is considered to be the Google Ads’ first feature, that sends text messages directly to brands’, advertisers’ email, so they won’t need to provide a phone number to use message extensions. Google Ads also mentions that this new update also provides another option; where responding to the email will automatically send a text reply back to your customer.
Automatic reply: Google Ads also announced on its official blog the details of its second feature to its click-to-message ads, which is called ” Automatic reply”. Automatic reply is an intelligent tool that sends a preset message back to customers as soon as they message you. Additionally, Google Ads is expanding its message reporting to include message conversions, in order to allow advertisers and brands to define the number of user-initiated exchanges needed to count as a conversion, in addition to helping them measure the success of their click-to-message ads. As explained by the company,
For example, if it typically takes two or more exchanges before a customer orders holiday dinner from your restaurant, you can set that as your conversion threshold. Finally, we should mention that the company pointed out in its official announcement that these new updates will be available in the coming weeks.