Digital Marketing News

Google Ads Is Restricting Third-party Ads Globally

Similar to most of social media platforms which introduce advertising services for a variety of businesses across the world, Google Ads is also working hard and doing its best to maintain a healthy advertising ecosystem, protecting people from misleading, abusive, inappropriate and harmful ads launched through the Google platforms.

Hence, Google Ads announced on its official blog that the Google teams of engineers, policy experts, product managers are deciding to restrict ads that are stemmed from third-party technical support providers globally, because of the noted rise in misleading ad experiences which are created by third-party technical support providers.

It should be pointed out that over the years, Google took many valuable steps, in order to provide a better experience for the Google users and a handicap for those who seek to abuse advertising systems.

Earlier last year, Google led a cleanup campaign aiming to take down more than 3.2 billion ads that violated the Google advertising policies, which meant that Google was removing more than 100 ads per second. Google’s additional efforts in preventing abuse across their platform includes:

    1. The Google security team have banned ads for payday loans.
    2. They also banned ads for bail bonds services preventing them from advertising across the Google Platforms.
    3. Rolling out advanced verification programs to stop and prevent fake information in areas like local locksmith services and addiction treatment centers.

    These were not the only steps, actions, and efforts, Google also worked and dealt with several significant teams of engineers, policy experts, product managers and others who wage a daily fight against online violations, in addition, Google made many partnerships with law enforcement and government agencies to address abuse in this area.

  1. It also intends to launch a new verification program that enables only legitimate providers of third-party tech support to use the Google platform to reach consumers.



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