Google Announces Its New Brand "Google Marketing Platform"

Digital Marketing News

Google Announces Its New Brand “Google Marketing Platform”

Mouhammed Abood

A few days ago, Google announced the launch of “Google Marketing Platform”. Google Marketing Platform is a new product that brings together DoubleClick Digital Marketing and the Google Analytics 360 Suite in one place.

Google aims to make Google Marketing Platform the only place where advertisers can find the latest news, tips and more on Google’s advertising and analytics solutions.

“When we brought together DoubleClick and the Google Analytics 360 Suite under Google Marketing Platform, we knew we had to make some changes to our websites, blogs and social media channels too.”

It mainly helps advertisers to plan, buy, measure and optimize digital media and customer experiences in one place, in addition to enabling them to deliver more relevant and effective marketing, in the same time ensuring that marketers and advertisers respect their customers’ privacy and give them control over their data.

 

Google Marketing Platform - Logo Loop

Google also pointed out that they’ve moved their content and product information to marketingplatform.google.com, where users will also find product sign-in links.

“We’ve also launched new and improved blogs, with information for our product users and enterprise customers. We’ll be regularly updating them with product news and digital marketing insights. Bookmark us.”

Finally, Google attached the social accounts of its new product to help users be connected with it, which are:

Twitter: Follow @GMktgPlatform

LinkedIn: Follow Google Marketing Platform for updates

YouTube: Subscribe for new videos

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