Google Introduces New Brands & Solutions for Advertisers & Publishers


Google Introduces New Brands and Solutions for Advertisers and Publishers

Mouhammed Abood

A few days ago, Google announced the launching of new solutions for its advertising and marketers, to make it easier to optimize, measure, and follow their advertising.

Google introduces new simpler brands and solutions, which are: Google Ads, Google Marketing Platform, and Google Ad Manager.

Google AdWords is becoming Google Ads

According to the announcement, Google AdWords is now Google Ads after 18 years of launching it. In 2000, Google Adwords launched with 350 advertisers, but Today, there are more than 1 million advertisers generate tens of billions in revenue for the company.

“AdWords offers the most technologically advanced features available, enabling any advertiser to quickly design a flexible program that best fits its online marketing goals and budget.” Google co-founder and CEO Larry Page said.


Google Ads is the re-branding of Google AdWords, which introduces the full range of Google’s advertising capabilities and the features of partners’ sites and apps also, to help marketers connect with the billions of people finding answers on Search, watching videos on YouTube, exploring new places on Google Maps, discovering apps on Google Play, browsing content across the web, and more.



Google Marketing Platform 

It’s Google Marketing Platform, a unified advertising and analytics platform for smarter marketing and better results. It brings together DoubleClick Digital Marketing and the Google Analytics 360 Suite to help you plan, buy, measure and optimize digital media and customer experiences through one platform.

Google unifies the two products under a single brand: Google Marketing Platform.



Google Marketing Platform brings specific benefits to the advertisers, marketers, and publishers, which are:

  1. Helping marketers achieve their goals by building on existing integrations between the Google Analytics 360 Suite and DoubleClick Digital Marketing.
  2. Enabling marketers to plan, buy, measure and optimize digital media and customer experiences in one place.
  3. The program helps ensure the needed skills and resources are readily available.

It should be referred to that there are more than 500 companies currently in the Google Marketing Platform Partners program.


  • Google Ad Manager

Google Ad Manager is unified programmatic platform, which based on the collaboration between DoubleClick for Publishers and DoubleClick Ad Exchange.

Google Ad Manager makes it easier for publishers, advertisers, and marketers to manage their businesses more simply and efficiently.

“With this evolution, we’re excited to do even more for our partners—earning them more money, more efficiently, wherever people are watching videos, playing games or engaging with content, and however advertisers are looking to work with them.”, Google said.


As explained by Google, the goals from launching the new brands are:

  • Helping advertisers and publishers of all sizes to choose the right solutions for their businesses.
  • Making it even easier for advertisers and publishers to deliver valuable, trustworthy ads.
  • Enabling advertisers and publishers to identify the right experiences for consumers across devices and channels.


Finally, it should be noted that the advertisers, marketers, and publishers will start to see the new Google Ads, Google Marketing Platform, and Google Ad Manager brands over the next month.

Google is considered to be one of non-stop updating platforms, which update continuously their services. Lately, Google also launched new updates like Google’s APIGoogle Analytics’ Measure Matters, and Google’s URL inspection.

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