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Google Improves Job Searching by Launching a New API

A few days ago, Google announced that they’re rolling out an Indexing API to solve job searching problems. Google are aware that nothing’s worse than finding a great job only to discover it’s no longer accepting applications, so they developed a new “Indexing API” to put an end to these issues.

Google Improves Job Searching by Launching a New API 1 | Digital Marketing Community

As explained by Google, the new “Indexing API” will operate as follows:

  • API allows any site owner to directly notify Google when job posting pages are added or removed.
  • This ability allows Google to schedule job postings for a fresh crawl, which can lead to higher quality user traffic and job applicant satisfaction.
  • The Indexing API can only be used for job posting pages that include job posting structured data.
  • For websites with many short-lived pages like job postings, the Indexing API keeps job postings fresh in Search results.
  • This API can be integrated into the user job posting flow, allowing high-quality job postings to be searchable quickly after publication.
  • The user can check the last time Google received each kind of notification for a given URL.

To use the Indexing API, the user should follow the steps below:

  1. Complete the prerequisites by enabling the Indexing API, creating a new service account, and verifying ownership in Search Console.
  2. Get an access token to authenticate your API call.
  3. Send requests to notify Google of new, updated, or deleted web pages.

 

 

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