Instagram has announced during its event in San Francisco that they are launching IGTV, a new app for watching long-form and vertical videos that are up to an hour long from your favorite Instagram creators. However the IGTV is a stand-alone App, Instagramers are able to watch from within the Instagram app.
IGTV is considered to be the most exciting feature to date since Instagram launching in 2010, and it comes with the Instagram celebration of reaching 1 billion users globally.
In the same context, Mark Zuckerberg CEO of Instagram’s parent company, Facebook, celebrated reaching 1 billion users on Instagram and the launching of IGTV app on his personal Facebook profile:
“There’s no ads in IGTV today,” Instagram CEO Kevin Systrom said, but he adds it’s “obviously a very reasonable place [for ads] to end up.” during the official conference in San Francisco.
Finally, it should be said that IGTV will be rolling out globally over the next few weeks on Android and iOS, which is predicted to change the video role on Instagram and the video market overall.