Digital Marketing News

Instagram Launches “You’re All Caught Up” Message

One day ago, Instagram announced that they’re rolling out a new feature, enabling Instagrammers not to miss any post on their feed.

Instagram is launching “You’re All Caught Up”, which is a message sent to Instagrammers when they have seen every post from the last two days.

The big green notification actually means you have seen all new images and videos posted to your feed in the previous 48 hours. In addition to that, Instagrammers will find posts that they have already viewed as well as posts that are older than two days below the “You’re All Caught Up” message.

“Today, you’ll start noticing a “You’re All Caught Up” message when you’ve seen every post from the last two days.”

Instagram Launches “You’re All Caught Up” Message 1 | Digital Marketing Community

As one of Instagram targets of launching this new feature is that they need to prevent so-called “zombie browsing,” freeing the users up to go and do something more useful instead.

In the same context, it should be referred to that Instagram launched this new feature after it had deprecated its chronological feed in 2016. Since then, the Facebook-owned app introduced an algorithm-based timeline to replace chronological posts in a radical shake-up. Cause of that change, it becomes difficult for users to learn if they have seen all the new posts that have been posted on their feed. Since then, Instagram has been trying to find a solution for this problem.

“You may be surprised to learn that people miss on average 70 percent of their feeds. As Instagram has grown, it’s become harder to keep up with all the photos and videos people share. This means you often don’t see the posts you might care about the most.”, Instagram said, on March 2016.

In other news, platforms like Facebook, Instagram, and Google are trying to create tools that can measure the time that users spend on those apps, to give them the means to manage their time online.

For example, TechCrunch said that Instagram is intending to develop an analytics tool telling the user how long he has spent on the service, as well as Google, which announced at the company’s recent I/O developer meet-up, that they are introducing a new Dashboard feature for Android users that will help them track how much time they spend on different apps.

Google CEO, Sundar Pichai also added in his keynote talking about responsibility in technology at the company’s recent I/O developer meet-up that:

“Coming with Android P, users will also find an alert feature that lets you set timers that prompt you to take a break from an app”


Finally, Instagram new feature “You’re All Caught Up” is available on iOS and Android starting the date of announcement.

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