Digital Marketing News

Instagram Provides New Emoji Shortcuts in Comments

Instagram is making it easier, more effective, and enjoyable for all Instagrammers around the world to use the Instagram Emojis in commenting on the friends’ posts on the platform.

Now, Instagram enables all their users to attach emojis to their comments, after supporting a new emoji selector right above the Instagram’s comment composer prompt, as reported by Instagram in an official post on its Twitter account, a few hours ago.


Supporting a new emoji selector comment composer prompt proves that Instagram wants to experiment with a similar option within Instagram Stories, as through July, Instagram was testing a new, Facebook Reactions style emoji response option for Instagram Stories, which provides Stories’ viewers with another way to interact effectively with their friends’ posts.

This Instagram July’s test was noted by an Instagram user @SupraBo, then the Social & Digital media consultant, Matt Navarra, announced the new launch on his official Twitter account.

He also explained on his official post that the new response feature in Instagram stories could add an easy method to rapidly engage and interact effectively with Instagram Stories content, in addition to supporting brands and businesses, in particular, with another tool or option to measure viewer sentiment and interest in their content.


On a related note, it should be underlined that this Instagram new addition is similar to Facebook’s Emoji Reactions, which enables all their users to respond with their friends’ stories and posts in a quick, easy way without needing to type out the words.

Facebook Reactions in Stories screenshots


This additional update is considered to be one of Instagram’s recent efforts aiming to provide a powerful Instagram stories experience to all Instagrammers around the world. Working on this objective -during only this week-, Instagram’s also testing some new additions, which provide creative, additional, and different ways to use the option in the Instagram Stories that is the “Super Zoom” feature, which is an enjoyable tool that joined the Instagram stories features, in last October.

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