LinkedIn is putting in effort to keep its global professional network in today’s social media platforms competitive market, so they’re trying constantly to enhance, empower, and develop its services, tools, and features. Accordingly, a few hours ago, LinkedIn announced on its official blog that they are launching automated bidding for Sponsored Content, that’s considered to be a significant and effective feature especially for the advertisers and the business owners around the world.
The new LinkedIn automated bidding is considered to be a new bidding feature for Sponsored Content, that puts as many results as possible afront the advertisers while spending their budget efficiently, which means that the LinkedIn system will help them find the perfect bid for their Sponsored Content campaigns that lead to more clicks, impressions, leads, website conversions, or even video views at a low cost.
There are two kinds of Bidding, which are:
In the same announcement, LinkedIn also refers to the benefits, objectives, and features of the LinkedIn automated bidding, which are:
LinkedIn also says that in its official announcement that, over the two-month test period, the LinkedIn’s 50 beta participants noticed a great reduction in their costs by 10% to 30%. They also appreciate the LinkedIn automated bidding effect on their work. Finally, LinkedIn intends to expand the automated bidding for more ad formats, in order to help advertisers drive more ROI and spend their budget more efficiently, later this year.