Now, according to this recent launch in France, French advertisers, brands, and businesses can use Promoted Pins to enable users in France to select what to try or buy next, as well as pushing conversions whether they are looking to reach people in France with ads campaigns, or they are French business needing to use Pinterest Ads for the first time to provide a brand awareness or achieve traffic goals.
As explained by Pinterest:
“People in France save over 3 million ideas on Pinterest daily—they’re looking for everything from food to beauty and home decor to fashion.”
On this front, the company mentions that for the past five years, it built a dedicated team in France, in order to achieve two objectives, first is building long-term relationships with French businesses, and making sure that Pinterest is offering content that’s focused on the right interests and topics. It also claimed that according to the Pinterest Ads’ availability in France, Pinterest has been able to work closely with several French brands—such as Guerlain, Picard, TIPTOE, Louis Vuitton and Air France—to help them grow their businesses using Pinterest. It also pointed out evidence to that claim, as it publishes within its official announcement a set of promising results:
Guerlain is a renowned French perfume, makeup, and skincare company. For the launch of their new perfume, Black Perfecto, they wanted to engage with a unique audience that was already thinking about what perfume to try or buy next. They used Promoted Pins and Promoted Videos to target people who were in this mindset.
- “Pinterest is 100% aligned with our branding objectives. The platform combines a powerful reach, targeting, context, in a highly-qualitative environment ensuring brand safety. Pinterest is a very relevant media platform, but also complementary with the other digital platforms that we advertise on.”
–Jérôme Grange, Head of Media, Guerlain
Picard is a leading frozen food company in France. A long-term Pinterest partner in France, it was a natural next step for them to use Pinterest Ads on top of their existing strategy. Using Pinterest Ads helped Picard reach an even more engaged audience.
- “After two years of successful organic collaboration, we were excited to launch our first paid campaign on Pinterest and we did not hesitate once it became available. We are beyond pleased with the results!”
—Pauline Bellanger, Senior Community Manager, Picard
TIPTOE designs and sells modern, modular furniture. After noticing that people were discovering their brand on Pinterest, they decided to use Promoted Pins, the Save button, and Rich Pins to reach active home decor shoppers, increasing orders by 95%.
- “Pinterest is a very valuable platform for brand discovery, delivering 2% of our referral traffic and 10% of our total orders.”
–Vincent Quesada, CEO, and Co-Founder, TIPTOE