This year, the Pinterest company were celebrating more than 250 million Pinterest monthly users around the world, which is more than the population of Brazil. These 250 million monthly active users gave the impression that the company’s platform started to heavily attract users around the world, and also alerted advertisers, marketers, brands, and businesses to the need to go to the platform to promote their products and run their social marketing campaigns. This, in turn, required the company to extend its services to more markets and the development of those services.
Accordingly, Pinterest announced that they are expanding their Pinterest Ads to all businesses in France, that is considered to be a new market joining Pinterest’s previous six markets, which can use the company’s ads services around the world, including the US, UK, Australia, Canada, Ireland, and New Zealand. France is the first non-English speaking country with access to Pinterest Ads.
Now, according to this recent launch in France, French advertisers, brands, and businesses can use Promoted Pins to enable users in France to select what to try or buy next, as well as pushing conversions whether they are looking to reach people in France with ads campaigns, or they are French business needing to use Pinterest Ads for the first time to provide a brand awareness or achieve traffic goals.
As explained by Pinterest:
“People in France save over 3 million ideas on Pinterest daily—they’re looking for everything from food to beauty and home decor to fashion.”
On this front, the company mentions that for the past five years, it built a dedicated team in France, in order to achieve two objectives, first is building long-term relationships with French businesses, and making sure that Pinterest is offering content that’s focused on the right interests and topics. It also claimed that according to the Pinterest Ads’ availability in France, Pinterest has been able to work closely with several French brands—such as Guerlain, Picard, TIPTOE, Louis Vuitton and Air France—to help them grow their businesses using Pinterest. It also pointed out evidence to that claim, as it publishes within its official announcement a set of promising results:
Guerlain is a renowned French perfume, makeup, and skincare company. For the launch of their new perfume, Black Perfecto, they wanted to engage with a unique audience that was already thinking about what perfume to try or buy next. They used Promoted Pins and Promoted Videos to target people who were in this mindset.
Picard is a leading frozen food company in France. A long-term Pinterest partner in France, it was a natural next step for them to use Pinterest Ads on top of their existing strategy. Using Pinterest Ads helped Picard reach an even more engaged audience.
TIPTOE designs and sells modern, modular furniture. After noticing that people were discovering their brand on Pinterest, they decided to use Promoted Pins, the Save button, and Rich Pins to reach active home decor shoppers, increasing orders by 95%.
COPYRIGHTS DIGITAL MARKETING COMMUNITY 2019