It is clear that the Pinterest platform became a fertile environment for all marketers, advertisers, businesses, and brands around the world, especially after Pinterest is celebrating the reach of more than 250 million people who use Pinterest each month around the world, which is considered to be more than the population of Brazil, as reported by Pinterest. A few hours ago, Pinterest revealed its ongoing work on providing new ways for marketers, advertisers, businesses, and brands to partner with Pinterest influencers who connect with audiences at every stage of the consumer journey. Hence, they announced on their official blog that starting today, Pinterest is unlocking its content marketing API to third-party influencer marketing platforms, in order to support easy and simple ways, which enable brands and influencers to collaborate more effectively and make more exciting pins on the Pinterest platform.
On the other hand, this Pinterest new access will be more valuable for both brands and influencers, which means that businesses now can explore the suitable influencers for their marketing campaigns to build authentic branded content that affects their audience without guesswork. Additionally, Influencers can also benefit from these platforms, which enable them to easily contact brands who want to hire them for Pinterest campaigns. As explained by Pinterest, before opening the Content Marketing API to Third-Party Influencer Marketing Platforms, 92% of marketers, advertisers, businesses, and brands who partner with the Pinterest’s influencers have expressed the importance and effectiveness of this tactic, but they did not have the capabilities which enabled them to measure influencer campaign results.
That’s why Pinterest rolled out the latest updates to its API, in order to provide new effective measurement tools and options, in addition to helping businesses to underline audience who are actively looking for new ideas to try on Pinterest.
As said by Pinterest:
“Pinterest is unique—in a digital landscape where most posts are only seen on platforms for a single day, our Pins can drive engagement for 120 days or more. In addition, our advertisers drive purchasing for people on Pinterest, with 78% reporting that content from brands in their feeds and search results is useful.”
In the same context, it should be pointed out that the influencer marketing partners who participate with Pinterest to roll out this new program by integrating the API into their platforms are AspireIQ, HYPR, Influence.co, IZEA, Klear, Mavrck, Obvious.ly and Open Influence. It can be also said that they have done their best to support great feedback to Pinterest in opening the Content Marketing API to Third-Party Influencer Marketing Platforms.
Finally, we can say that this Pinterest effective step opens the door in front of all content creators who search for a platform to enables them to connect with interested advertisers or businesses, as well as brands, agencies, brands, and businesses who are looking for influencers, in order to reach them in an easy way.