Pinterest's Celebrating 250 Million Active Users

Digital Marketing News

Pinterest’s Celebrating 250 Million Active Users

John Hayden

It is clear that Pinterest is stepping steadily towards the top among social media platforms around the world. A few days ago, Pinterest announced on its official blog that now, there are more than 250 million people who use Pinterest each month around the world, which is considered to be more than the population of Brazil, as reported by Pinterest. Pinterest also expressed its happiness and excitement for having a quarter of a billion people choosing to spend their time on Pinterest, that’s considered to be a place that enables them to feel positive and optimistic about the future.

In celebrating Pinterest’s New Milestone of 250 Million Monthly Active Users around the world, Pinterest is also sharing some analytics, which are centered around the Pinners’ usage. It points out that more than half of the Pinners and 80% of new signups belong to regions outside the United States.

Additionally, 98% of the people who use Pinterest go out and try ideas they find on the platform, that’s considered to be more than the 71% social media platform average, as reported by a Nielsen study. Moreover, Pinterest also said that the pins on the platform have increased to reach up 75% compared with early last year. Now, there are more than 175 billion Pins to explore on Pinterest, which means that Pinners have been saving all kinds of different ideas on the Pinterest platform and shows that there are more ideas than ever for other people to discover and get inspired by, such as:

  1. Products they love (+115%)
  2. Style ideas (+38%)
  3. Art (+50%)
  4. DIY projects to try (+35%)

Finally, we can say that day after day Pinterest proves it is a great and valuable platform for all marketers, advertisers, brands, and businesses around the world to run out their advertising campaigns on the app, in addition to the entertaining advantages, which are introduced for all pinners globally, as Pinterest is bringing a different service compared with other social media platforms; it is considered to be a place where people can reconnect with themselves not only with their friends.

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