Marketers and advertisers always welcome more social media insights, showcasing users’ habits, movements, and actions, in order to explore new ways to get to know them more and achieve targeted goals of campaigns, which leads to better ROI.
Based on this, a few days ago, Snapchat revealed the Snapchatters’ Foot traffic trends during last year’s big holiday moments, as its annual insights on an official blog post.
Snapchat’s insights report reveals where Snapchatters shopped and stopped during the holidays last year.
“Few audiences love to shop more for the holidays, or start earlier, than Snapchatters. In 2017, we learned that they bought 20% more gifts than the average consumer who doesn’t use Snapchat. And on Black Friday, Snapchatters are 64% more likely to start holiday shopping than Non-Snapchatters. So, it comes as no surprise that last year, US Snapchatters made 850M shopping trips on Black Friday weekend.”
On Black Friday weekend, teen Snapchatters were more likely to shop at apparel stores, 21 years and older users were more likely to frequent big box stores, potentially for bigger ticket items. Victoria’s Secret and Target succeeded in topping the store Foot traffic list.
On the week before Christmas, store foot traffic is taken elsewhere than that on Black Friday weekend. For example, Snapchatters who left their holiday shopping to the last minute were seen visiting beauty, jewelry, discount, and printing stores.
In addition to that, regarding last minute shipping and gift card printing services, MAC’s makeup gift packs and Staples came on the top. As for food and drinks, Starbucks, Dunkin’ Donuts, and Subway came in the first three places.
“When Snapchatters aren’t shopping during this time of year, they’re spending time at the movies. In 2017, more Snapchatters went to the movies on Black Friday and the Friday before Christmas than the same day one week before.”
SnapChat says that in the New Year’s, Snapchatters check in tourist attractions like Disneyland, Universal Orlando, and the Mall of America.
“For advertisers, taking a look at where your audience was during last year’s big holiday moments can inspire new ways to reach them later this year. This holiday season, consider marketing or tying brand initiatives to foot traffic trends that this “sweet-spot” demographic is most likely to visit!”
As a reminder, a few days ago, Snapchat also published its Footprints Debut, that focused on a Week in the Life of a Snapchatter, as one of its Footprints insights stories.