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SnapChat Reveals its Snap Chatter Report of June 2018

A few days ago, Snapchat published its monthly report “Snap Chatter” of June 2018 on the official Snapchat blog, which showcases a number of results in using Snapchat. The report talks about the topics and slang that trended among Snapchatters in June 2018, which included the World Cup, Eid al-Fitr, and PMOYS — an acronym shared between close friends.

 

Global: Trending Topics

Eid al-Fitr trend came on top of SnapChat’s Trending Topics in multiple countries around the globe, Father’s Day came as top trending topic in Canada and Mexico, while the passing of rapper XXXTentacion was top of mind among Snapchatters in the US.

 

 

SnapChat Reveals its Snap Chatter Report of June 2018 1 | Digital Marketing Community

 

Global: Trending Emojis

The World Cup changed the strategy of using emojis on SnapChat, so the top 10 globally used emojis were all flags from competing countries.

Mexico’s flag succeeded in topping the list of the most used flag emojis on SnapChat.

SnapChat Reveals its Snap Chatter Report of June 2018 2 | Digital Marketing Community

In the USA, we will notice a change in the top trending topics and emojis between Snap Chatters, as below:

US: Trending Topics 

The passing of rapper XXXTentacion was top-of-the American Snap Chatter’s interests’ list, then National Best Friends Day came in the second level, before Father’s Day, and the World Cup came in 4th.

SnapChat Reveals its Snap Chatter Report of June 2018 3 | Digital Marketing Community

US: Trending Celebrities

For this list, the rapper XXXTentacion came on top, followed by the Mexican soccer player Javier Hernandez, while Anthony Bourdain, while Drake and Lebron came later in Snapchat’s top trending Celebrities of June.

SnapChat Reveals its Snap Chatter Report of June 2018 4 | Digital Marketing Community

 

US: Trending Slang Words

For the slang words, “Uwu” comes on the top of the words, then “PMOYS” and “OTP”.

SnapChat Reveals its Snap Chatter Report of June 2018 5 | Digital Marketing Community

 

Finally, it can be said that these Snapchat’s monthly reports come in very handy when recognizing consumer behavior.

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