A few days ago, Snapchat published its monthly report “Snap Chatter” of June 2018 on the official Snapchat blog, which showcases a number of results in using Snapchat. The report talks about the topics and slang that trended among Snapchatters in June 2018, which included the World Cup, Eid al-Fitr, and PMOYS — an acronym shared between close friends.
Global: Trending Topics
Eid al-Fitr trend came on top of SnapChat’s Trending Topics in multiple countries around the globe, Father’s Day came as top trending topic in Canada and Mexico, while the passing of rapper XXXTentacion was top of mind among Snapchatters in the US.
Global: Trending Emojis
The World Cup changed the strategy of using emojis on SnapChat, so the top 10 globally used emojis were all flags from competing countries.
Mexico’s flag succeeded in topping the list of the most used flag emojis on SnapChat.
In the USA, we will notice a change in the top trending topics and emojis between Snap Chatters, as below:
US: Trending Topics
The passing of rapper XXXTentacion was top-of-the American Snap Chatter’s interests’ list, then National Best Friends Day came in the second level, before Father’s Day, and the World Cup came in 4th.
US: Trending Celebrities
For this list, the rapper XXXTentacion came on top, followed by the Mexican soccer player Javier Hernandez, while Anthony Bourdain, while Drake and Lebron came later in Snapchat’s top trending Celebrities of June.
US: Trending Slang Words
For the slang words, “Uwu” comes on the top of the words, then “PMOYS” and “OTP”.
Finally, it can be said that these Snapchat’s monthly reports come in very handy when recognizing consumer behavior.