As a part of Snapchat’s insights series that showcase what social media users are interested in, where they prefer to go, eat, find entertainment, and shop, and which topics they talk about the most; Snapchat releases the latest update of the trending topics on its platform. Snapchat’s latest update covers the trending topics on top of the mind among Snapchatters in the US and across the world.

“From the World Cup to the Drake “In My Feelings” dance challenge, here’s what stayed top of mind among Snapchatters around the world.”

Trending Topics globally

• The World Cup finals
• Featuring France and Croatia
• Dominated conversations in France and Spain

These are the top three topics, that Snapchatters were talking about within the last month.

Trending Topics in the US

• The Fourth of July: This topic succeeded in coming as the top trending topic in the US.
• Shiggy’s dance challenge on Drake’s hit song “In My Feelings”: These two topics came as the top two trending topics in the US in July.

Trending Entertainment

• The First Purge
• Shark Week
• Ant-Man and the Wasp

These three movies succeeded in coming as the top three trending this month in the world of entertainment.

• Orange Is The New Black

The latest season this movie made a huge splash on Snapchat, rounding out the top four.

Trending Emojis 

• US flag
• Sparklers
• Fireworks

These three came on top of the trending list of used emojis between Snapchatters in July in the US. On a similar note, it should be pointed out that country flags dominated trending emojis like the previous month of June.

Trending Celebrities in the US

• Drake
• Demarcus Cousins

These two topped the list of Trending Celebrities in the US in July. In addition to the below, they rounded out the top five.

• Twenty One Pilots
• Ariana Grande
• Lil Duval

Trending Slang

Finally, it should be said that these analytics, insights, and numbers are very important to all the marketers and advertisers especially on the Snapchat platform. These analytics help advertisers to identify their customer behavior efficiently, which enables them to reach the targeted audience and deliver the correct message.

Within this month, Snapchat also published a number of reports, that showcases the Snapchatters’ habits, Snapchatters Foot Prints, and the latest trending on its platform between its users.

In addition to publishing its Snapchatter Report of June 2018.