Digital Marketing News

Snapchat’s Partnering With 20+ News Publishers to Provide Unique, Valuable Content

Recent analytics show that Snapchat succeeded in being the most popular social media platform among the younger audiences specifically in the US, in addition, Snapchatters are considered to be more active and engaged than other social media users, as they are posting over three billion Snaps every day, as reported by Variety.

Based on that, Snapchat is working hard to maintain its value and enhance the users’ experience on its platform, day by day. As evidence, Snapchat is recently Partnering With more than 20 News Publisher around the world to allow them to create their curated “stories” with user-generated content from its platform, which will take publicly posted Snaps and merge them into a narrative feature of sorts, which the publishers can use both on Snap and within their own content.

It is clear that this step is considered to be an expansion push by Snapchat, in order to enable more people to easily explore and interact with the billions of user-generated photos and videos which are uploaded to the Snapchat platform every day. That also means decreasing the barrier to entry for media partners to get on Discover.

In the same context, Snapchat took effective previous steps in its ongoing work to showcase this content. Earlier in last February, Snap Inc. rolled out a new tool “Snap Map”, in order to raise awareness of Snap content. Snap Map feature was based on helping users to see all publicly posted Snapchat Stories, and embed them right from the tool. Additionally, this feature came a month before Snapchat’s announcement of launching a new option, which enables Snapchatters to be able to embed Snap content outside of the app itself.

Snap Map

It should be pointed out that the Snapchat partners’ list includes Brut, CNN, Cosmopolitan, Daily Mail, Daquan, Dodo, Harper’s Bazaar, iHeart, The Infatuation, Jukin, Lad Bible, Love Stories TV, Mic, NBC News, NBC Sports, NBC, Today Show, New York Post, NowThis, Overtime, Refinery 29, Telemundo, The Tab, Viacom, Vice, Wave.TV and Whalar. Those partners will be given tools to create the “stories”, as well as leveraging their own talent to create and submit Snaps.

As reported by Axios, according to this partnership, Snapchat will enable the selected publishers to use publicly submitted photos and videos that its users upload to its platform to create their own curated Snapchat “stories” (strings of related photos and videos) that live in Snapchat’s Discover section.

Finally, it is noted that all of these efforts are considered to be great, effective attempts from Snapchat, in order to boost awareness of Snap’s power to curate and raise the awareness of the Snapchat content globally inside and outside the app.

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