Twitter Launches A New Emoji for World Suicide Prevention Day

Digital Marketing News

Twitter Launches A New Emoji for World Suicide Prevention Day

John Hayden

It is clear that Twitter is not only making efforts for the sake of entertaining users but also making their best in increasing social awareness with the important and dangerous issues globally.

Accordingly, a few days ago, Twitter announced on the official blog that they are forming a partnership with the International Association for Suicide Prevention (IASP), in order to participate in awareness campaigns that encourage people to help lower suicide rates. Additionally, they are rolling out a special emoji in the shape of an orange and yellow ribbon, which will be considered to be the international symbol for the World Suicide Prevention Day.

This New Emoji for World Suicide Prevention Day will be available only in Tweeting with the hashtags #WorldSuicidePreventionDay, #SuicidePrevention, #WSPD2018, and #WSPD from September 7-16 in 15 different languages. In recognition of the World Suicide Prevention Day, Twitter also raised “Working Together to Prevent Suicide” to be the theme for this year globally.

As explained by Twitter:

“At Twitter, we believe that addressing mental health requires collaboration between all stakeholders — public, private, and not-for-profit — and we recognize that we have a role and responsibility to help ensure that people can access and receive support when they need it most.”

In serving its appreciated goal to prevent Suicide, Twitter also introduces some creative solutions and services including a set of valued partnerships with suicide prevention and counseling services in various countries. One of those services is the Twitter’s marquee “There is Help” partnerships with the Suicide Prevention Lifeline in the US, the Tokyo Suicide Prevention Center in Japan, and Lifeline Korea. Alongside these efforts, Twitter’s also expanding these services to many additional countries worldwide, such as formalized partnerships in Brazil, Australia, Hong Kong, Spain, Ireland, Germany, and the UK. It should be pointed out that this Twitter service provides a prompt on Twitter, that delivers users directly to valuable mental health resources, which can help and encourage them to reach out and get help when they need it.

Only when some user searches for terms associated with suicide, the top search result is a prompt encouraging them to reach out for help and this effective notification will support the contact details of the partner organization in their country when certain keywords are used, as reported by Twitter. Additionally, they bring information in their Help Center, which is introduced to people who may be experiencing thoughts of suicide and self-harm and for people who are concerned about another Twitter user.

Twitter also announced that “There is Help” is available on mobile devices and desktop in the US, Japan and Korea, and available on mobile in Brazil, Australia, Hong Kong, Spain, Ireland, Germany, and the UK.

 

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