Digital Marketing News

WhatsApp Develops New Tools for Business

WhatsApp have been doing their best to make small and big businesses benefit from their platform since they launched a WhatsApp Business app this January.

In serving this goal, WhatsApp announced that they’re developing new tools to their previously launched WhatsApp Business app, in order to support businesses that need more enabling tools to communicate with their customers.

In the past, specifically on September 5th, 2017, WhatsApp revealed their efforts to create a new tool that enables people to communicate with the businesses they want to reach on WhatsApp.

“Over 1 billion people use WhatsApp every day to stay connected with their family and friends, and over time, more people are using the app to communicate with businesses they care about too. In fact, many connections are already taking place every day, whether it’s someone placing an order with a local bakery or looking at new styles from a clothing store. But the way this happens now on WhatsApp is pretty rudimentary.”

They added, “In the coming months, we’ll be testing new features that aim to solve some of these challenges, and make it easier for people to communicate with the businesses they want to reach on WhatsApp.”

This was considered to be their first steps to announce the launch of WhatsApp Business app.

On January 18th, 2018, WhatsApp officially introduced their new WhatsApp Business app, that is a free-to-download Android app for small businesses making it easier for companies to connect with customers.

“People all around the world use WhatsApp to connect with small businesses they care about — from online clothing companies in India to auto parts stores in Brazil. But WhatsApp was built for people and we want to improve the business experience. For example, by making it easier for businesses to respond to customers, separating customer and personal messages, and creating an official presence.”

Recently, WhatsApp updated new tools to their app for business, which are:

  • Request helpful information: A tool that helps WhatsApp users to send their mobile numbers to a business on their website, on their app, or to their store to send users the required information on WhatsApp when users need a shipping confirmation or boarding pass.
  • Start a conversation: A click button to begin a chat with someone without having their phone number saved in your phone’s address book, the user just needs to click on a website or Facebook ad to quickly message a business.

And these are the steps to create a business link that makes use of this feature:

  1. Use<number> where the <number> is a full phone number in international format.
  2. Omit any zeroes, brackets or dashes when adding the phone number in international format.
  3. The phone number must have an active account on WhatsApp.
  • Get support: A provided real-time support by Some businesses on WhatsApp to answer questions about their products or help users resolve an issue.

“With this approach, you will continue to have full control over the messages you receive. Businesses will pay to send certain messages so they are selective and your chats don’t get cluttered. In addition, messages will remain end-to-end encrypted and you can block any business with the tap of a button.”

WhatsApp added that they will deal with a few hundred businesses and a select number of companies that specialize in managing customer communications.

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