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How YouTube is Getting Ready for Russia 2018

There is no doubt that all social media platforms around the world are preparing for receipting the latest version of  FIFA World Cup that; 2018 FIFA World Cup in Russia.

YouTune, which is considered to be the largest video sharing platform, is getting ready for the 2018 FIFA World Cup in Russia by taking many actions to ensure that its users will be up to date with everything happening during Russia 2018.


“As the world eagerly awaits the 2018 FIFA World Cup in Russia, football fans are turning to YouTube to research and gear up for this summer’s tournament. In fact, global interest for the 2018 FIFA World Cup continues to grow, with search volume across Google and YouTube besting that of the Olympics, as well as other major sporting events”, YouTube said.

To make sure of being ready for the 2018 FIFA World Cup in Russia, YouTube made a research in its data to know which national teams, players, and football-related videos are the most trending on the platform over the past year, and to get a better understanding of what football fans are watching on YouTube.

YouTube’s research results explain that YouTube users around the world spent the most time watching videos related to Latin American teams, in addition to that the top five most popular national teams consist of Argentina, Brazil, Peru, Portugal, and Mexico.

The most popular 2018 FIFA World Cup teams in each of the world’s countries

The most popular 2018 FIFA World Cup teams in each of the world’s countries

The research also shows that the most popular 2018 FIFA World Cup players are Lionel Messi, Neymar da Silva Santos Jr., and Cristiano Ronaldo, all had an 80 percent increase in watch time last year.

How YouTube is Getting Ready for Russia 2018 1 | Digital Marketing Community

The most popular 2018 FIFA World Cup players


In the same context, YouTube found that users focus on match recaps, game highlights, and trick shots, which proved popular in watching as the most popular football content on YouTube:

“Over the past two years, the amount of time people spent watching match recaps on YouTube has more than doubled, and since the last FIFA World Cup, watch time for soccer game highlights has grown by 9x, while watch time for soccer-related trick shots has gone up by 50 percent in the last year”, YouTube explianed.

YouTube now enables users catching up on their favorite 2018 FIFA World Cup moments with selecting video highlights from the official FIFA broadcasters in more than 80 countries around the world, including from Telemundo in the U.S., the BBC in the U.K., ARD Sportschauin Germany, NHK in Japan, Kwese in Nigeria and across Africa, Televisa in Mexico, Latina Televisión in Peru, and more.

Also, YouTube makes it possible for its users to watch all games live in markets where YouTube TV is available, and through its TV cloud DVR feature, they can record matches to watch it later.

In addition to the previous actions, There are hundreds of YouTube channels that will take you beyond the games for the complete 2018 FIFA World Cup experience, with live shows, training footage, interviews, banter and match analysis.


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