YouTube tries to find more ways and tools to enable creators to not only connect with their fans but also earn money from what they love to do. These efforts are based on an idea which began last year with Super Chat, a product that allows fans to purchase messages that stand out within a live chat. Accordingly, in June, YouTube rolled out Premieres as one of its tools, that help creators and publishers to increase engagement between fans and them, aiming to allow them to monetize their content. In commenting on Premieres, YouTube confirmed, “With Premieres, creators will be able to debut pre-recorded videos as a live moment.” Now, YouTube announced that its Premieres communal viewing option is made available to everyone globally.
As explained in the video, now, all users will be able to create a scheduled broadcast, which essentially aims to facilitate the engagement and interaction of a live video by getting all your fans into a virtual viewing party.
⭐️Premieres is now available to EVERYONE! ⭐️
Invite fans to tune in via a new watch page, and use Live Chat as you countdown and watch your Premiere together.
— YouTube Creators (@YTCreators) October 22, 2018
Premiers was not YouTube’s only tool that was build to help creators monetize their content within the YouTube platform; in June, YouTube announced the launch of a great set of effective tools alongside its premiers tool for creator monetization including “channel memberships“, that lets viewers pay a monthly recurring fee of $4.99 to get unique badges, new emojis, Members-only posts in the Community tab, and access to unique custom perks offered by creators, such as exclusive live streams, extra videos, or shout-outs. Channel memberships was first made available for a select group of publishers on YouTube as Sponsorships and intended on expanding this to eligible channels with more than 100,000 subscribers on YouTube under the new name Channel Memberships.
In addition, YouTube rolled out “Merchandise”, a new option that helps YouTube creators and publishers earn more money from their YouTube content, that has been a part of many creators’ businesses for a long time. As new features are being designed by YouTube to make it easier for more creators to sell merchandise directly from their channel. It also announced that “Merchandise” is available to all eligible U.S. based channels with over 10,000 subscribers.