Indicators
50% of Content Marketers Reported That Traffic to the Piece of Content is the Most Success Metric Factor | SEM Rush & CMI
Content performance and ROI is something that almost every content marketer cares about, basic metrics are those that deal with consumption, or how many people have viewed content depending on its format. Surveyed content marketers reported that measuring the traffic of content is ranked as the number one success metric with a rate of 50%, while the number …
Researches
B2B Content Marketing 2018: Benchmarks, Budgets and Trends in North America | CMI & MarketingProfs
91% of B2B marketers in North America reported that their organizations already use content marketing. 53% of them have a small (or one-person) marketing/content marketing team serves the entire organization, while 47% outsource content creation activities (e.g., writing, design and video production). Read the points below and keep an eagle eye on the state of B2B content …