Tag: E-Commerce

Today’s online shopper is savvier than ever and has higher expectations for information, service and the full customer experience. E-commerce also continues to change before our eyes. You need to understand your customer’s perspective, so you can establish a deeper relationship with your customer to drive both sales today and capture the customer lifetime value …

In 2020, it’s almost unfathomable why any business wouldn’t have a website. It’s generally known that consumers’ shopping behaviors revolve around the internet, whether it’s doing research on a product before they buy it, checking out a company on social media, or purchasing a product or service from an e-commerce store. If you’re still holding …

As of late, Facebook is looking to modernize shopping forms that rose to popularity in the 80s. Those infomercials where flashing on television screens that excited shoppers can call to buy the latest products will turn to the internet thanks to Facebook’s recent acquisition. According to Bloomberg, Facebook has already made a move and acquired …

E-commerce has grown in leaps and bounds in recent years. People enjoy purchasing items and goods on the internet whether it be physical or non-physical products. The ease of shopping online is unparalleled because of the beauty, functionality, and sophistication of eCommerce stores. E-commerce is the future and taking into consideration the UI / UX …

Digital experience expectations are now universal, and there’s no way for the B2B organizations you’re employed to escape them. 84% of your B2B peers agree increasing digital expectations of customers and partners is the top threat to their business. Episerver has released a global survey highlighting B2B preferences and plans, tactics, and technologies for digital …

Do you know that the average rate of shopping cart abandonment sits at 68%? Well, the key question which is confusing marketers is how they can keep customers hooked and assure more revenue for their business? Read the strategies of how to turn browsers into buyers, leverage social proof for increased sales, and use customer …

Black Friday sales are no longer a one-day deal. Major retailers are offering deep discounts beginning as early as the Wednesday or Thursday prior with extended store hours to give shoppers a jumpstart on their holiday shopping. The end-of-year sale event has sparked a backlash among those who want the Thanksgiving Weekend to remain focused …

Facebook announces the launch of Facebook Pay. The new payment method presents part of Facebook’s efforts to make eCommerce more convenient for users and significantly easier for small businesses, “a convenient, secure, and consistent payment experience” across its platforms. Facebook states in a blog post on Tuesday, that the new service, called Facebook Pay, will …