Digital transformations for business operations are increasingly seen as essential to the future prosperity of companies across multiple sectors. Businesses around the world are investing their energies, time and money in growing their revenues online. Digital marketing has penetrated to the most micro levels in the economy, making even small shop owners create budgets for …

Millennials are the generation with the greatest impact on the world. In MENA, millennials making up over a quarter of the region’s population. They are disrupting the status quo and bringing about new ideologies and trends as well as a different way of living. In order to better understand this generation, Ipsos in MENA launched …

For now, the undisputed king of online retail stands atop every other e-commerce platform, leaving everyone else to fight over the scraps left in its shadow. If you’re doing e-commerce, you’re probably selling on Amazon (or you’re in one of the few niches that haven’t been absorbed into its market-distorting gravitational field). Today, Amazon is …

E-commerce marketing is the process of promoting your store to potential customers using a variety of available marketing channels. The end goal is to acquire people who are interested in your products, make them visit your store and buy from you. There are myriad marketing activities that e-commerce experts say you should be doing. Sounds …

PPRO has launched its latest addition to the 2018/2019 regional payments and e-commerce reports which focuses on ECentral and Southern America (CA/SA). This report will bring you a glimpse into the trends of the region and allow one to grasp the current economic and e-commerce landscapes. The report includes the newest facts and figures for 6 …

For the 8th year in a raw, We Are Social has released its “Digital 2019” report in a partnership with Hootsuite. With thousands of charts across more than 200 global and local reports, this year’s series is one of the most comprehensive and up-to-date studies of today’s connected world. Let’s take a quick glance at …

Shoppers in the US spend billions on fertilizer, lawn mowers, weed-killer, and all the other kit necessary to create and maintain a beautiful yard/garden. Lawn and garden season is about to bloom. Soon, U.S. gardens will be full of sweet-smelling flowers; yards will be full of green and fresh grass. In turn. lawn and garden …

Facebook advertising is a must have for any business or brand trying to engage with new (or existing) customers. Although there are several new social channels that have recently opened up their advertising capabilities in the past couple of years, Facebook still undisputed king among its social peers. There are some challenges marketers face daily …