eCommerce has a great history since it was invented back in May 1989, when SequoiaData Crop introduced Compumarket, the first internet-based system for eCommerce. In the emerging global economy, eCommerce has increasingly become a vital component of business strategy and a solid catalyst for economic development. The continued expansion of eCommerce could lead to downward …
In the digital era, the realm of customer data management is undergoing significant transformations. As personal online identifiers, particularly third-party cookies, face increasing restrictions, businesses must recalibrate their strategies to meet changing realities. Major browsers like Safari, Firefox, and Chrome have already embarked on this trajectory, implementing stringent tracking prevention measures. These shifts have profound …
The aim of this whitepaper is to provide insight into the intricate and swiftly changing domain of Content Management Systems (CMS). Through surveys of over 150 decision-makers nationwide and extensive interviews with CMS market influencers, Winterberry Group has crafted an evidence-driven analysis. Delving into various CMS platforms, the paper discusses their use cases, factors to …
Starting a Home-Based Business Chasing the dream—a life free from stress, filled with joy, and abundant with wealth. In the digital age, more seek careers from home, embracing flexibility and autonomy. Stats show a surge in remote work, with many opting for this path indefinitely, advocating its benefits to others. 1.1. What Home-Based Business Can …
Congratulations on the launch of your new e-commerce store! Now, it’s time to drive traffic and boost sales. If you’ve been researching, you’ve likely come across some generic advice on increasing traffic. Perhaps you’ve been advised to focus on search engine optimization (SEO), start a YouTube channel or Facebook page, or churn out quick blog …
Lisa Paul Heydet, owner of ZizzyBee Bags, prefers gradual growth and has traditionally used low-cost, grassroots marketing strategies. In 2017, she sought to expand her brand and hired a marketing firm for $2,000/month, hoping to increase retail presence and press coverage. However, she encountered issues with turnover at the firm and a lack of communication, …
What Is a Product Page? Reflect on your most recent online purchase. What drove you to buy that particular item from that specific site instead of exploring other available choices? Chances are, the product page played a pivotal role in your decision-making process. It’s the cornerstone of converting visitors into customers, akin to a salesperson …
In the present day, constructing an eCommerce business affords you the flexibility to create a lifestyle tailored to your preferences. Whether it involves enjoying more quality time with your family, indulging in additional vacations, or simply having a financial safety net for peace of mind, the possibilities are within reach. If you’re reading this guide, …