Tag: Marketing Performance Measurement (MPM)

Today’s Marketing Landscape Marketers today are connecting with leads through more channels than ever. The digital era has made the business purchasing process intricate and sometimes challenging to navigate. Prospective customers interact with an average of 7.9 touchpoints before making a decision. They might discover a product on social media, download a white paper, attend …

Summary 1. Generate Regular Management Reports External financial statements often don’t provide the granular details you need on specific business lines and associated costs. That’s why it’s essential to consistently create management reports. These reports help you forecast results more accurately and track your business performance. The precision of these reports hinges on the accuracy …

Consensus among marketers is clear: measurement is becoming more challenging. While certain brands adhere to last-click attribution, others grapple with the constraints of multi-touch attribution. Many express frustration with ongoing privacy-related data changes, hoping for a chance to catch up. However, you possess the authority to shape your brand’s measurement future. To achieve this, seize …

Getting enough data obviously isn’t the problem, neither is analysis. The issue comes with visualizing the data in order to make sense of it all instantly. That’s what a marketing data dashboard is designed to do. Data visualization is the presentation of data in a visual format. It allows users to easily identify behavioral patterns, …

Brands are struggling to turn the terabytes of performance data they gather about their content, campaigns, and audiences into meaningful insights and actions, Marketing Performance Measurement (MPM) is the best-in-class practice of aggregating and analyzing marketing performance data across multiple channels (e.g., paid, owned, earned), this sophisticated process delivers a competitive advantage to brands by …