Indicators
People Stop Using Apps When They Aren’t Useful or Overload the Memory, 2016 | Think With Google
The reasons that make users in the US stop using their downloaded apps divided to personal reasons & app-related reasons: Lack of need for the app anymore (55%) and its need to emptying space (53%) come at the top personal reasons. In terms of app-related reasons for abandonment, taking up a lot of memory (46%) …
Indicators
Price & Privacy Are the Key Factors When Deciding to Install an App in US, 2016 | Think With Google
When smartphone users in the US were asked about the top motivating factors make them install an app or not when searching in app stores, the price ranked the top, followed by privacy. The volume of app usage, finding a description about it, the memory it’ll use, reviews and ratings are considered also as main …