Agency
WeAreMelody
WeAreMelody has spent over 30 years getting under the skin of shoppers. WeAreMelody is a specialist Amazon agency, it helps brands grow on Amazon. It is one of the few independent UK agencies to become a part of Amazon’s Solution Provider Network. Not only that but also Melody helps brands from set-up to sell-out on …
Indicators
27% of Advertisers Mentioned That The Lifetime Value of a Customer as Their Top Success Metric, 2018 | Salesforce
In order to know which metrics matter for your online paid ad campaigns, you first have to know your goals. Without S.M.A.R.T. goals (Specific, Measurable, Attainable, Relevant and Timely Goals), you could end up tracking the wrong metrics, making the wrong decisions, and wasting/losing money. While advertising’s priorities are increasingly focused on long-term customer relationships, …