Indicators
16% of All Internet Users in the UK Are Trying New Brands
These brand loyalty insights show that in 22 of the 46 countries we track, the proportion of consumers who say they’d rather shop online than in-store is greater – even in mature markets, like the U.S., UK, Germany, and Italy. With the majority of physical retail stores closed during national and local lockdowns, online shopping …
Indicators
The Marketing Factors That Drives Consumers to Purchase From a Retailer That They Never Shopped From Before, 2019
Effective marketing is necessary to compete in the ever-growing worldwide retail industry sector, marketing strategies for retail businesses need to employ experts that are specifically designed to move companies toward success and growth. When it comes to the content of the messages that resonate with prospective customers, relevancy is the main key. Marketers need to …
Indicators
The Top Sources of Discovering Retailers by Retail Shoppers, 2019
In a crowded marketplace, generating awareness among consumers can be difficult for retailers, especially those newer to the industry. The first way a consumer hears about a new retailer is through friends and family. Word-of-mouth recommendations are crucial in building initial trust and credibility. While more and more retailers adopt multi-channel presence to communicate with …
Researches
The Shopper Story 2017 – Worldwide | Criteo
“Omnishoppers” are the shoppers who use a variety of devices, channels, and platforms to browse and buy products. The US and the UK have the highest rates of omnishoppers, while Germany has the less with 69% of omnishoppers – across the surveyed countries – indicated that they prefer to do as much online shopping as …