Picture yourself competing head-to-head with industry giants, leveling the playing field. The struggle for organic traffic fades as your website ascends the rankings, captivating your audience. While big brands historically dominated content marketing, AI now empowers smaller businesses to enhance SEO, craft superior content strategies, and achieve substantial outcomes. Part One: Industry Survey Overview During …
Picture a realm where consumers dictate the course. Gone are the days of CEOs solely steering the ship; consumers now wield the rudder, guiding brands towards personalized, rapid, and captivating interactions. 2024 heralds a flurry of trends set to reshape marketing landscapes. Drawing from expert perspectives and thorough data analysis, we offer comprehensive insights. Once …
In 2023, generative AI emerged as a game-changer, revolutionizing industries and reshaping the technological landscape. As we move forward, the continued evolution of AI promises to unlock even greater possibilities, shaping a future where innovation knows no bounds. This report delves into the key areas where generative AI made significant strides, backed by compelling statistics. …
Amidst the rise of AI, fostering human connections is paramount. Video, known for its emotional resonance, is favored by B2B marketers. However, despite its growing importance, only a small fraction harness its full potential. CMI’s research unveils insights into video and visual storytelling trends, shedding light on the challenges and opportunities faced by marketers. Explore …
In 2024, enterprise content marketers prioritize efficiency and outcomes. According to our survey of 333 enterprise marketers, key areas of focus include streamlining content creation processes, fostering collaboration, developing cohesive strategies, and establishing efficient workflows. They also emphasize personalized content journeys, SEO alignment, thought leadership, content repurposing, multimedia storytelling, video creation, and enhanced analytics for …
The aim of this whitepaper is to provide insight into the intricate and swiftly changing domain of Content Management Systems (CMS). Through surveys of over 150 decision-makers nationwide and extensive interviews with CMS market influencers, Winterberry Group has crafted an evidence-driven analysis. Delving into various CMS platforms, the paper discusses their use cases, factors to …
INTRODUCTION Taboola, in collaboration with Qualtrics, recently conducted a study involving U.S. brands and agencies, seeking to understand their priorities when selecting digital marketing platforms. Data and insights emerged as the second most crucial consideration for brands, right after brand safety. With this priority in focus, we aim to provide our brand and agency partners …
The AI Tidal Wave The progression of generative AI is creating significant changes and challenges within the industry, potentially influencing everything from salary structures to areas of expertise and the duration of careers. Marketers are actively seeking additional skills to remain pertinent. Rapid developments in generative AI are reshaping the daily responsibilities of marketers and …
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