Innovations in digital marketing move at the speed of light. This makes keeping up with the latest developments a nightmare. The consumers’ use of voice services is on the rise and the proliferation of voice-activated technology is giving new life to audio-based ads, according to a recent study conducted by Adobe. The study uncovered new …
Even though we are developing every day and technology is taking over, fintech isn’t being used to its full potential. When it involves financial management, Gen Z as well as millennials are far more likely to refer to social media influencers as their preferred source. Let’s know more about fintech customers in this report! The …
Since the pandemic, we are witnessing a lot of changes in media. This global media landscape report discusses everything about that! Obviously, smart devices are in high demand, on the other hand, in the US, trust in the media continues to fall. Also, TV viewing on consoles grew 15% year-on-year and there are more insights …
What has the power to transform business? Data collaboration when executed in a way that preserves privacy and enhances customer experiences at scale. We can’t deny the role that data collaboration will have to play in 2023 marketing successes as the industry navigates economic uncertainty, ever-evolving customer expectations, and new privacy legislation. Let’s discuss further …
We can’t deny that 2022 was a truly big year for digital advertising thanks to increased investments in connected TV, eCommerce ads, and investments in video, as well as the growing use of programmatic channels. A lot has happened in 2022, so in this report, we will see how things turned out and what some …
Physical restrictions imposed by the global COVID-19 pandemic are shaking the last of the digital laggards from the trees. The digital transformation race has grown. First-movers won. Now, the rest of the world is playing catch-up. To generate qualified leads from business customers online, these are the skills required. In B2B marketing, you’ll use them …
In this 2023 trends report, we will witness the strength of globally harmonized consumer survey data. In this 2023 trends, you will know the most need-to-know trends for anyone looking to understand the consumer mindset in the next year. This 2023 trends report answers it all, how do consumers feel about crises? What are they …
Gen Alpha wants all people to be treated equally and to be protected from bullying. Representation in entertainment is a top priority for those in minority communities. Inclusion and diversity are important to these future consumers, and just seeing characters who resemble themselves is a big draw for them. Their preferences are shifting toward world-building …
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