Social Media Moves Fast and Content is Constant Social media is evolving at a breakneck pace, with 38% of consumers planning to engage on even more networks in 2024, as noted in a Q4 2023 Sprout Pulse Survey. Whether generated by social teams, influencers, users, or AI, each post—and the choice of what not to …
Team Structure Are businesses allocating sufficient personnel to their content marketing efforts? When we surveyed B2B marketers about how content marketing tasks are handled within their companies, the majority (76%) reported having a dedicated content marketing team or individual in place. Additionally, larger organizations were more likely to have such dedicated resources. However, most of …
Executive Summary Content is the essence of digital experiences. Without it, customers encounter blank screens, empty technical documents, and missing product videos, leaving a void in place of digital engagement. As customer experience (CX) channels and touchpoints multiply, so must the content that guides customers through their journeys. To meet this growing demand, content leaders …
2023: The Year of Icons and Transformation The year 2023 was marked by major cultural phenomena such as the resurgence of Barbie, the eras of Taylor Swift, and Beyonce’s Renaissance. It was also the year Twitter transformed into X. While it was a dynamic and transformative year, it certainly wasn’t boring. This report delves into …
A Note from Quill and Carney As marketers, our effectiveness relies on our capacity to anticipate and adjust to the swiftly evolving consumer landscape. In a post-2020 world, establishing connections between brands and customers is paramount. Consumers seek enduring relationships with brands that resonate with their values, comprehend their individuality, and involve them in co-creating …
Picture yourself competing head-to-head with industry giants, leveling the playing field. The struggle for organic traffic fades as your website ascends the rankings, captivating your audience. While big brands historically dominated content marketing, AI now empowers smaller businesses to enhance SEO, craft superior content strategies, and achieve substantial outcomes. Part One: Industry Survey Overview During …
The AI Tidal Wave The progression of generative AI is creating significant changes and challenges within the industry, potentially influencing everything from salary structures to areas of expertise and the duration of careers. Marketers are actively seeking additional skills to remain pertinent. Rapid developments in generative AI are reshaping the daily responsibilities of marketers and …
AI: 3 out of 4 B2B marketers use generative tools We inquired about the application of generative AI in content and marketing, finding a significant trend: 72% of participants engage in experiments with generative AI tools. However, the absence of established standards presents challenges. Robert comments, “Generative AI introduces a revolutionary capacity to content marketing …
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