Digital Marketing Researches & Reports

FinTech facilitates financial transactions for both individuals and businesses, making them more accessible and generally less expensive, and while younger consumers are more likely to use digital financial tools like money transfer services as well as payment apps, older consumers have witnessed the fastest adoption of these services during the pandemic, bringing a larger financial chance to the space with larger transaction sizes.   In this report on fintech trends, we …

Everything shifted with the COVID-19 pandemic, including customers’ plans and shopping behaviors, which in turn has shifted the 2020 and 2021 eCommerce market greatly along with the typical consumer journey. Without further ado, let’s go through this MENA eCommerce statistics report. The MENA Market in Numbers The Middle East and North Africa region has always …

The COVID-19 pandemic has had a global impact on commerce however, its outcomes are highly diverse on a market-by-market basis. Not only that but also the economic confidence saw a massive drop in Q2 2020. Moreover, lockdowns all around the world encouraged people to expand their media consumption. It’s boomers specifically who have obtained new …

Even as everyday people wear masks outside, social distance from their friends, and work remotely many are still planning to make this holiday season a special respite from the stress and confusion of 2020. In this holiday insights report in 2020, we will answer any questions about brands, and shoppers.  Keep on reading to dive …

It is noticeable that mobile shopping apps are the go-to when it comes to online shopping. Mobile shopping apps continue to experience significant growth rates. According to eMarketer, global mobile commerce sales have rocketed nearly 3x in just four years, from under $1 trillion four years ago in 2016 to nearly $3 trillion in 2020. …

This GlobalWebIndex report places the light on business leaders. The report focuses on some important points which need to be known such as: Profiling business leaders according to their demographics, attitudes, and lifestyle and what are the dining characteristics of them. What kind of devices do they use in their personal lives and in the …

A lot of things in the marketing, eCommerce, and retail industry have changed due to the COVID-19 pandemic. More companies have started to work from home, shifting eCommerce, changing audiences, providing new discounts, and moving services online. In light of that, marketers can take advantage of working remotely and sharpen their data-driven insights that make …

Online retail has been successful in 2019, as consumers spent $9.4 billion on Cyber Monday alone. A number like this should not be surprising because the percentage of consumers shopping online every week is 26%. However, in 2020, retailers should take credit for delivering strong eCommerce sales while bearing in mind broader economic trends that …