Digital Marketing Researches & Reports

The stakes are high for the 2019 holiday shopping season… How do consumers in North America shop during this outstanding shopping season? What is motivating them to make online purchases using mobile devices? Online shopping Vs. in-store shopping; who is the winner this holiday? keep reading and download the full study to find answers for …

Online retail continues to dominate the growth story, but it is becoming increasingly clear that for many brands retail places remain a key outlet for customers to interact with their omnichannel offer. The product range and availability is a key factor that motivates consumers to buy goods directly from a brand rather than a mainstream …

Shopify’s marketplace for buying and selling e-commerce businesses built by Shopify merchants. Over the last year, the retail industry has experienced tremendous disruption and with these changes, both merchants and their customers have found new opportunities. In its first Shopify’s state of commerce report, Shopify found that online storefronts represent over 80% of sales and …

Online shopping attitude is related to consumers’ psychological state in terms of making purchases on the Internet. One of the biggest advantages of online shopping is that consumers can buy almost anything that they could imagine without leaving their homes. It is one of the important factors of online shopping by shopping online time can …

Online shopping is an effective easy solution for a busy customer in today’s world. In the past few decades, there had been a massive change in the customer’s shopping habits. Despite consumers’ continuation to buy from a physical store, the users or buyers feel very convenient for online shopping. Online shopping saves crucial time for …

Retailers need to provide an outstanding online shopping experience. For most Canadians, online purchasing is no longer mysterious and, for many, it is the preferred way to shop. A detailed survey conducted by Canada Post demonstrates that Canadian online shoppers’ confidence when buying online is increasing. E-Commerce offers fantastic opportunities to firms that can provide …

In the past decade, there has been a dramatic change in the way consumers have handled their shopping. Although consumers continue to purchase from a physical store, they tend to shop online since it frees the customer from personally visiting the store. Internet shopping has its advantages as it reduces the effort of traveling to …

As retail collides with adjacent consumer-focused sectors, the industry continues to undergo constant disruption, However, one thing remains consistent: consumers are becoming more powerful, with expectations of having it all, all purchase decisions come down to two factors; convenience and connection. Consumers shopping online expect convenience that goes beyond the in-store experience, and one of …