Introduction: The Promise and Challenge of Generative AI Generative AI (gen AI) offers both significant opportunities and challenges for leaders aiming to guide their organizations into the future. McKinsey research estimates that Generative AI could contribute between $2.6 trillion and $4.4 trillion annually to the global economy while amplifying the overall impact of artificial intelligence …
Letter From the Team In today’s fast-paced business environment, where meeting customer needs and achieving company goals are constant priorities, it’s easy to overlook that a significant portion of our work revolves around communication. From managing emails and strategizing in team meetings to engaging in quick exchanges over Slack, effective communication is the cornerstone of …
Executive summary The disruptive potential of artificial intelligence (AI) is set to transform the information landscape this year amid a backdrop of global political and economic uncertainty. This shift will have significant implications for the reliability of information and the sustainability of traditional media, especially in a year marked by critical elections in over 40 …
Key Findings: This factsheet evaluates the effectiveness of two widely used generative AI chatbots, ChatGPT and Bard (now known as Gemini), in delivering the latest news headlines from specific outlets. We tested both chatbots by requesting the top five headlines from the most popular online news sources across ten countries and analyzing their responses to …
LEVERAGING AI IN MARKETING As AI becomes more widely understood, its applications in marketing strategies are becoming clearer. But how are marketers currently leveraging AI, and how do they plan to invest in it in the coming year? To explore these questions, Ascend2 and our Research Partners conducted the “Leveraging AI in Marketing” survey. We …
CUSTOMER ENGAGEMENT & AI Through effective customer engagement, marketers can build brand awareness and trust, drive sales, and boost their bottom line. But how are marketers leveraging AI to engage with their customers and prospects? To explore this, Ascend2 and our Research Partners conducted the “Customer Engagement & AI” survey. We extend our thanks to …
THE USE OF AI TO ADVANCE PERSONALIZATION IN 2024 For years, Ascend2 has been providing marketing professionals with insights into the use of personalization in marketing. Each year, their research highlights a new trend in personalization, and this year’s focus is on the impact of AI on marketing personalization. The combination of AI and marketing …
Introduction Tech giants and other companies are expected to invest over $1 trillion in AI capital expenditures in the coming years, yet the tangible benefits remain uncertain. MIT’s Daron Acemoglu and Goldman Sachs’ Jim Covello are skeptical about AI’s payoff. Acemoglu predicts limited economic gains for the U.S. from AI in the next decade, while …
COPYRIGHTS DIGITAL MARKETING COMMUNITY 2019
