Display & Video 360 by Google | Digital Marketing Community

Digital and Social Media Marketing Tools

Display & Video 360 by Google

Take control of your campaigns.

Digital and Advertising


Display & Video 360 is considered to be one of the Google’s most effective products and services that enable all advertisers, marketers, and media teams work smarter with end-to-end campaign management in one tool — from media planning and creative development to measurement and optimization. It also allows marketing teams to collaborate and easily share insights.

Benefits:

  1. Collaborate across teams: It brings everyone together to share insights, works more efficiently, and get closer to the data.
  2. Reach the right people.
  3. Put intelligent automation to work.
  4. Control your campaigns.
  5. Consolidate your advertising data and workflows together for faster insights, effortless collaboration, and better marketing results.

Features & Services:

  1. Campaign Management; including:
    Media Planning
    Reach Forecasting
    Automated Bidding
    Enterprise Data Solutions
  2. Data-Driven Creative; including:
    Creative Workspace
    Creative User Role
    Ad Canvas
    Format Gallery
    Storytelling & Sequential Messaging
    Google Web Designer Integrations
  3. Advanced Audience Management; including:
    Audience Discovery and Management
    Your Audiences
    Google Audiences
  4. Premium Inventory; including:
    Fraud Prevention & Detection
    Advanced TV
    Access to Google Preferred, YouTube Reserve and TrueView inventory
    Google Top Video Picks
    Programmatic Guaranteed
    Marketplace
  5. Holistic Measurement; including:
    Fraud Prevention and Reporting
    Viewability and Verification
    Reach and Frequency Measurement
    TV Ad Explorer
    Third-Party Measurement Provider Integrations
  1. Integrations; including:
    Analytics 360
    YouTube
    Google Cloud
    Partner exchanges

Pricing:

To access the tool, Call Google’s sales for more details

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