Digital and Social Media Marketing Tools

Display & Video 360 is considered to be one of the Google’s most effective products and services that enable all advertisers, marketers, and media teams work smarter with end-to-end campaign management in one tool — from media planning and creative development to measurement and optimization. It also allows marketing teams to collaborate and easily share insights.

Benefits:

1. Collaborate across teams: It brings everyone together to share insights, works more efficiently, and get closer to the data.
2. Reach the right people.
3. Put intelligent automation to work.
4. Control your campaigns.
5. Consolidate your advertising data and workflows together for faster insights, effortless collaboration, and better marketing results.

Features & Services:

1. Campaign Management; including:
   Media Planning
   Reach Forecasting
   Automated Bidding
   Enterprise Data Solutions
2. Data-Driven Creative; including:
   Creative Workspace
   Creative User Role
   Ad Canvas
   Format Gallery
   Storytelling & Sequential Messaging
   Google Web Designer Integrations
3. Advanced Audience Management; including:
   Audience Discovery and Management
   Your Audiences
   Google Audiences
4. Premium Inventory; including:
   Fraud Prevention & Detection
   Advanced TV
   Access to Google Preferred, YouTube Reserve and TrueView inventory
   Google Top Video Picks
   Programmatic Guaranteed
   Marketplace
5. Holistic Measurement; including:
   Fraud Prevention and Reporting
   Viewability and Verification
   Reach and Frequency Measurement
   TV Ad Explorer
   Third-Party Measurement Provider Integrations

6. Integrations; including:
   Analytics 360
   YouTube
   Google Cloud
   Partner exchanges

Pricing:

To access the tool, Call Google’s sales for more details