Digital and Social Media Marketing Tools

Google Analytics 360 is considered to be one of Google Marketing Platform’s tools and services. Google Analytics 360 is an intelligent tool that provides marketers, advertisers, and enterprises with insights they need to better understand their customers. Accordingly, they can then use those insights to take action, such as improving their website, creating tailored audience lists, and more.

Benefits:

1. Understand how your site and app users are engaging with your content so you know what’s working and what’s not.
2. Access Google’s machine learning capabilities to help surface new insights.
3. Use insights from your analytics to drive real impact with connections to Google’s advertising and publisher products.
4. Analyze data quickly and encourage collaboration with an easy-to-use interface and shareable reports. You can also use the built-in connection to Google Cloud to access powerful tools for identifying insights.

Features & Services:

1. Analytics Intelligence:
   Answers to Your Questions
   Proactive Insights
   User and Conversion Modeling
2. Reporting:
   Audience Reports
   Advertising Reports
   Acquisition Reports
   Behavior Reports
   Conversion Reports
   Real-Time Reporting
   User Flow Reporting
   Data Freshness (Analytics 360 Only)
   Unsampled Reports (Analytics 360 Only)
   Roll-Up Reporting (Analytics 360 Only)
3. Data Analysis and Visualization:
   Data Access
   Filtering and Manipulation
   Funnel Analysis
   Segmentation
   Visualization and Monitoring
   Custom Funnels (Analytics 360 Only)
   Advanced Analysis (Analytics 360 Only)
4. Data Collection and Management:
   Collection APIs
   Tag Management Support
   Configuration APIs
   Custom Variables
   Data Import
   User Access Controls
   Custom Tables (Analytics 360 Only)
   Google BigQuery Export (Analytics 360 Only)
5. Data Activation:
   Intelligence and Anomaly Detection
   Predictive Analysis
   App Notifications and Remote Configs
   Audience Demographics

Pricing:

The Google Company does not provide the pricing listing of its products; if you need to try Google Analytics 360 by Google Marketing Platform, talk to Sales here.